{"id":13338,"date":"2023-07-04T14:41:00","date_gmt":"2023-07-04T14:41:00","guid":{"rendered":"https:\/\/auladig.co\/?p=13338"},"modified":"2026-05-27T20:09:09","modified_gmt":"2026-05-27T20:09:09","slug":"mide-tus-canales","status":"publish","type":"post","link":"https:\/\/agenciaroco.com\/en\/measure-your-channels\/","title":{"rendered":"Measure your channels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13338\" class=\"elementor elementor-13338\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77634888 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77634888\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679c31e1\" data-id=\"679c31e1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f70910 elementor-widget elementor-widget-heading\" data-id=\"63f70910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mide tus canales <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a4a8 elementor-widget elementor-widget-text-editor\" data-id=\"90a4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEscrito por Valentina Pulgarin\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25921f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25921f60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7dc280fb\" data-id=\"7dc280fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473c3172 elementor-widget elementor-widget-heading\" data-id=\"473c3172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Es momento de analizar tus resultados<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-477ece8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"477ece8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db2be5c\" data-id=\"6db2be5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a01056 elementor-widget elementor-widget-text-editor\" data-id=\"36a01056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Introducci\u00f3n\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El cuarto paso de nuestra gu\u00eda se enfoca en medir y analizar el desempe\u00f1o de tus canales de marketing en l\u00ednea. Utilizar herramientas de an\u00e1lisis como Google Analytics o CRM es esencial para obtener una visi\u00f3n clara y precisa de c\u00f3mo est\u00e1n funcionando tus estrategias y campa\u00f1as. A continuaci\u00f3n, te explicaremos los pasos necesarios para llevar a cabo este an\u00e1lisis de tus canales.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0049333 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0049333\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0049333\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0049333\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0049333\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2687993b elementor-widget elementor-widget-text-editor\" data-id=\"2687993b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p><p><b>Configura Google Analytics: <\/b><span style=\"font-weight: 400;\">Comienza por crear una cuenta en Google Analytics y vincularla a tu sitio web. Aseg\u00farate de instalar el c\u00f3digo de seguimiento correctamente para recopilar datos sobre el tr\u00e1fico del sitio, las p\u00e1ginas visitadas, el tiempo de permanencia, las fuentes de tr\u00e1fico y m\u00e1s. Esto te proporcionar\u00e1 informaci\u00f3n valiosa sobre el comportamiento de los usuarios en tu sitio.<\/span><\/p><p><b>Analiza las m\u00e9tricas clave: <\/b><span style=\"font-weight: 400;\">Utiliza Google Analytics para analizar las m\u00e9tricas clave que te proporcionar\u00e1n informaci\u00f3n valiosa sobre el rendimiento de tus canales de marketing en l\u00ednea. Algunas de estas m\u00e9tricas incluyen el tr\u00e1fico org\u00e1nico, las conversiones, la tasa de rebote, el tiempo en el sitio y el dispositivo utilizado por los clientes para acceder a tu sitio web.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Estas m\u00e9tricas te brindar\u00e1n una visi\u00f3n clara de c\u00f3mo est\u00e1 funcionando cada canal y te ayudar\u00e1n a identificar \u00e1reas que podr\u00edan requerir mejoras. Por ejemplo, si observas una tasa de rebote alta en un canal espec\u00edfico, es posible que necesites optimizar la relevancia y la calidad del contenido para retener a los visitantes y fomentar su participaci\u00f3n.\u00a0<\/span><\/p><p><b>Realiza un seguimiento de las conversiones:<\/b><span style=\"font-weight: 400;\"> Configura los objetivos de conversi\u00f3n en Google Analytics para realizar un seguimiento de las acciones clave que los usuarios realizan en tu sitio web, c\u00f3mo completar un formulario de contacto, realizar una compra o suscribirse a una lista de correo. Estos datos te permitir\u00e1n evaluar la efectividad de tus estrategias y determinar qu\u00e9 canales est\u00e1n generando m\u00e1s conversiones.<\/span><\/p><p><b>Has uso de un CRM: <\/b><span style=\"font-weight: 400;\">Adem\u00e1s de Google Analytics, el Customer Relationship Management (CRM) es una herramienta poderosa para medir el desempe\u00f1o de tus canales de marketing. Su funci\u00f3n principal es registrar y analizar datos relacionados con tus clientes, tales como sus interacciones con tu empresa, las transacciones realizadas y su valor para tu negocio.\u00a0 Esto te ayudar\u00e1 a comprender mejor el impacto de tus acciones de marketing y a tomar decisiones m\u00e1s informadas.<\/span><\/p><p><span style=\"font-weight: 400;\">Recuerda que medir tus canales no se limita \u00fanicamente a recopilar datos, sino que implica analizarlos y tomar acciones basadas en ellos. Es importante realizar evaluaciones peri\u00f3dicas de tus m\u00e9tricas, identificar \u00e1reas de mejora y ajustar tus estrategias en consecuencia. Al utilizar de manera efectiva Google Analytics o CRM, podr\u00e1s maximizar el rendimiento de tus canales de marketing y potenciar tus ventas en l\u00ednea.<\/span><\/p><p><span style=\"font-weight: 400;\">Ten en cuenta que cada empresa es \u00fanica y los resultados pueden variar. Te animamos a experimentar con diferentes estrategias y mantenerte actualizado sobre las mejores pr\u00e1cticas en el campo del an\u00e1lisis de datos y el marketing en l\u00ednea. Recuerda: \u00a1mide, analiza y optimiza para alcanzar el \u00e9xito en tu industria!<\/span><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cf653 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4cf653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2023\/07\/POTENCIALIZA-TUS-VENTAS-POR-INTERNET.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver al descargable<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7571cb9f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7571cb9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c2e625b\" data-id=\"2c2e625b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214f0e05 elementor-widget elementor-widget-heading\" data-id=\"214f0e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s listo para llevar tu negocio industrial al siguiente nivel?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc42c23 elementor-widget elementor-widget-text-editor\" data-id=\"4fc42c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a1No esperes m\u00e1s! Cont\u00e1ctanos hoy mismo y descubre c\u00f3mo nuestros servicios especializados de marketing industrial pueden impulsar tu negocio y llevarlo al \u00e9xito. Juntos, podemos alcanzar tus objetivos y hacer que tu empresa se destaque en la industria. \u00a1Te esperamos en Auladig!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39df65d1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39df65d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.link\/5slcbs\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comienza Ahora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a66b50c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a66b50c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a2e7e75\" data-id=\"5a2e7e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39282170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39282170\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ff765f\" data-id=\"26ff765f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33caa395 elementor-widget elementor-widget-heading\" data-id=\"33caa395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Art\u00edculos que te pueden interesar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2370dfe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2370dfe4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-171be9d8\" data-id=\"171be9d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530e445a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"530e445a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23195 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/junk-leads-in-google-ads\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-300x225.webp\" class=\"attachment-medium size-medium wp-image-23270\" alt=\"Leads basura en Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/junk-leads-in-google-ads\/\">\n\t\t\t\tLeads basura en Google Ads: protocolo anti-spam (formularios, filtros, exclusiones y se\u00f1ales rojas)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 23, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Los leads basura en Google Ads suelen aparecer cuando la campa\u00f1a atrae tr\u00e1fico poco relevante, el formulario permite env\u00edos sin control o el tracking cuenta<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/junk-leads-in-google-ads\/\" aria-label=\"Read more about Leads basura en Google Ads: protocolo anti-spam (formularios, filtros, exclusiones y se\u00f1ales rojas)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23194 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/measurement-architecture-for-whatsapp\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-300x225.webp\" class=\"attachment-medium size-medium wp-image-23265\" alt=\"Arquitectura de medici\u00f3n para WhatsApp\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/measurement-architecture-for-whatsapp\/\">\n\t\t\t\tArquitectura de medici\u00f3n para WhatsApp y llamadas: c\u00f3mo atribuir sin perderse\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 16, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Medir leads de WhatsApp y llamadas no consiste solo en contar clics: requiere saber de qu\u00e9 campa\u00f1a vino el usuario, qu\u00e9 acci\u00f3n realiz\u00f3, si realmente<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/measurement-architecture-for-whatsapp\/\" aria-label=\"Read more about Arquitectura de medici\u00f3n para WhatsApp y llamadas: c\u00f3mo atribuir sin perderse\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23192 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/google-partner-agency-checklist-credentials\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-300x225.webp\" class=\"attachment-medium size-medium wp-image-23260\" alt=\"agencia google partner\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/google-partner-agency-checklist-credentials\/\">\n\t\t\t\tAgencia Google Partner: c\u00f3mo verificar credenciales y detectar \u201cpartners\u201d de adorno (checklist antes de firmar)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 9, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Una agencia Google Partner puede ser una buena se\u00f1al inicial para contratar gesti\u00f3n de Google Ads, pero no deber\u00eda ser el \u00fanico criterio de decisi\u00f3n.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/google-partner-agency-checklist-credentials\/\" aria-label=\"Read more about Agencia Google Partner: c\u00f3mo verificar credenciales y detectar \u201cpartners\u201d de adorno (checklist antes de firmar)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23193 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/how-much-does-it-cost-to-advertise-on-google\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-300x225.webp\" class=\"attachment-medium size-medium wp-image-23252\" alt=\"cu\u00e1nto cuesta anunciarse en google\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/how-much-does-it-cost-to-advertise-on-google\/\">\n\t\t\t\tCu\u00e1nto cuesta anunciar en Google en 2026: modelo de presupuesto (CPC\/CPA) + plantilla para estimar inversi\u00f3n por escenario\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 2, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Anunciar en Google en 2026 cuesta tanto como permita tu modelo de rentabilidad: no depende solo del CPC, sino de cu\u00e1ntos clics necesitas, qu\u00e9 porcentaje<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/how-much-does-it-cost-to-advertise-on-google\/\" aria-label=\"Read more about Cu\u00e1nto cuesta anunciar en Google en 2026: modelo de presupuesto (CPC\/CPA) + plantilla para estimar inversi\u00f3n por escenario\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23167 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/detect-inflated-conversions\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-300x225.webp\" class=\"attachment-medium size-medium wp-image-23184\" alt=\"detectar conversiones infladas\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/detect-inflated-conversions\/\">\n\t\t\t\tTracking que no miente: c\u00f3mo detectar conversiones infladas (y arreglarlo sin perder hist\u00f3rico)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 30, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Detectar conversiones infladas consiste en comprobar si lo que reportan GA4, Google Ads o GTM coincide con leads, ventas o contactos reales del negocio. Para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/detect-inflated-conversions\/\" aria-label=\"Read more about Tracking que no miente: c\u00f3mo detectar conversiones infladas (y arreglarlo sin perder hist\u00f3rico)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23239 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-300x225.webp\" class=\"attachment-medium size-medium wp-image-23240\" alt=\"Mejores agencias de Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\">\n\t\t\t\tMejores agencias de Google Ads en Colombia: comparativa para empresas\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las mejores agencias de Google Ads en Colombia no son necesariamente las que solo activan anuncios, sino las que auditan la cuenta, revisan conversiones, estructuran<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\" aria-label=\"Read more about Mejores agencias de Google Ads en Colombia: comparativa para empresas\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3914786c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3914786c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver al blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Measure your channels <\/p>","protected":false},"author":2,"featured_media":13724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/13338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/comments?post=13338"}],"version-history":[{"count":0,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/13338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media\/13724"}],"wp:attachment":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media?parent=13338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/categories?post=13338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/tags?post=13338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}