{"id":13338,"date":"2023-07-04T14:41:00","date_gmt":"2023-07-04T14:41:00","guid":{"rendered":"https:\/\/auladig.co\/?p=13338"},"modified":"2026-05-27T20:09:09","modified_gmt":"2026-05-27T20:09:09","slug":"mide-tus-canales","status":"publish","type":"post","link":"https:\/\/agenciaroco.com\/en\/measure-your-channels\/","title":{"rendered":"Measure your channels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13338\" class=\"elementor elementor-13338\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77634888 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77634888\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679c31e1\" data-id=\"679c31e1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f70910 elementor-widget elementor-widget-heading\" data-id=\"63f70910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mide tus canales <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a4a8 elementor-widget elementor-widget-text-editor\" data-id=\"90a4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEscrito por Valentina Pulgarin\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25921f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25921f60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7dc280fb\" data-id=\"7dc280fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473c3172 elementor-widget elementor-widget-heading\" data-id=\"473c3172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Es momento de analizar tus resultados<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-477ece8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"477ece8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db2be5c\" data-id=\"6db2be5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a01056 elementor-widget elementor-widget-text-editor\" data-id=\"36a01056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Introducci\u00f3n\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El cuarto paso de nuestra gu\u00eda se enfoca en medir y analizar el desempe\u00f1o de tus canales de marketing en l\u00ednea. Utilizar herramientas de an\u00e1lisis como Google Analytics o CRM es esencial para obtener una visi\u00f3n clara y precisa de c\u00f3mo est\u00e1n funcionando tus estrategias y campa\u00f1as. A continuaci\u00f3n, te explicaremos los pasos necesarios para llevar a cabo este an\u00e1lisis de tus canales.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0049333 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0049333\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0049333\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0049333\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__0049333\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2687993b elementor-widget elementor-widget-text-editor\" data-id=\"2687993b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p><p><b>Configura Google Analytics: <\/b><span style=\"font-weight: 400;\">Comienza por crear una cuenta en Google Analytics y vincularla a tu sitio web. Aseg\u00farate de instalar el c\u00f3digo de seguimiento correctamente para recopilar datos sobre el tr\u00e1fico del sitio, las p\u00e1ginas visitadas, el tiempo de permanencia, las fuentes de tr\u00e1fico y m\u00e1s. Esto te proporcionar\u00e1 informaci\u00f3n valiosa sobre el comportamiento de los usuarios en tu sitio.<\/span><\/p><p><b>Analiza las m\u00e9tricas clave: <\/b><span style=\"font-weight: 400;\">Utiliza Google Analytics para analizar las m\u00e9tricas clave que te proporcionar\u00e1n informaci\u00f3n valiosa sobre el rendimiento de tus canales de marketing en l\u00ednea. Algunas de estas m\u00e9tricas incluyen el tr\u00e1fico org\u00e1nico, las conversiones, la tasa de rebote, el tiempo en el sitio y el dispositivo utilizado por los clientes para acceder a tu sitio web.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Estas m\u00e9tricas te brindar\u00e1n una visi\u00f3n clara de c\u00f3mo est\u00e1 funcionando cada canal y te ayudar\u00e1n a identificar \u00e1reas que podr\u00edan requerir mejoras. Por ejemplo, si observas una tasa de rebote alta en un canal espec\u00edfico, es posible que necesites optimizar la relevancia y la calidad del contenido para retener a los visitantes y fomentar su participaci\u00f3n.\u00a0<\/span><\/p><p><b>Realiza un seguimiento de las conversiones:<\/b><span style=\"font-weight: 400;\"> Configura los objetivos de conversi\u00f3n en Google Analytics para realizar un seguimiento de las acciones clave que los usuarios realizan en tu sitio web, c\u00f3mo completar un formulario de contacto, realizar una compra o suscribirse a una lista de correo. Estos datos te permitir\u00e1n evaluar la efectividad de tus estrategias y determinar qu\u00e9 canales est\u00e1n generando m\u00e1s conversiones.<\/span><\/p><p><b>Has uso de un CRM: <\/b><span style=\"font-weight: 400;\">Adem\u00e1s de Google Analytics, el Customer Relationship Management (CRM) es una herramienta poderosa para medir el desempe\u00f1o de tus canales de marketing. Su funci\u00f3n principal es registrar y analizar datos relacionados con tus clientes, tales como sus interacciones con tu empresa, las transacciones realizadas y su valor para tu negocio.\u00a0 Esto te ayudar\u00e1 a comprender mejor el impacto de tus acciones de marketing y a tomar decisiones m\u00e1s informadas.<\/span><\/p><p><span style=\"font-weight: 400;\">Recuerda que medir tus canales no se limita \u00fanicamente a recopilar datos, sino que implica analizarlos y tomar acciones basadas en ellos. Es importante realizar evaluaciones peri\u00f3dicas de tus m\u00e9tricas, identificar \u00e1reas de mejora y ajustar tus estrategias en consecuencia. Al utilizar de manera efectiva Google Analytics o CRM, podr\u00e1s maximizar el rendimiento de tus canales de marketing y potenciar tus ventas en l\u00ednea.<\/span><\/p><p><span style=\"font-weight: 400;\">Ten en cuenta que cada empresa es \u00fanica y los resultados pueden variar. Te animamos a experimentar con diferentes estrategias y mantenerte actualizado sobre las mejores pr\u00e1cticas en el campo del an\u00e1lisis de datos y el marketing en l\u00ednea. Recuerda: \u00a1mide, analiza y optimiza para alcanzar el \u00e9xito en tu industria!<\/span><\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cf653 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f4cf653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2023\/07\/POTENCIALIZA-TUS-VENTAS-POR-INTERNET.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver al descargable<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7571cb9f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7571cb9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c2e625b\" data-id=\"2c2e625b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214f0e05 elementor-widget elementor-widget-heading\" data-id=\"214f0e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s listo para llevar tu negocio industrial al siguiente nivel?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc42c23 elementor-widget elementor-widget-text-editor\" data-id=\"4fc42c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a1No esperes m\u00e1s! Cont\u00e1ctanos hoy mismo y descubre c\u00f3mo nuestros servicios especializados de marketing industrial pueden impulsar tu negocio y llevarlo al \u00e9xito. Juntos, podemos alcanzar tus objetivos y hacer que tu empresa se destaque en la industria. \u00a1Te esperamos en Auladig!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39df65d1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39df65d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.link\/5slcbs\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comienza Ahora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a66b50c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a66b50c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a2e7e75\" data-id=\"5a2e7e75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39282170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39282170\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ff765f\" data-id=\"26ff765f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33caa395 elementor-widget elementor-widget-heading\" data-id=\"33caa395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Art\u00edculos que te pueden interesar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2370dfe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2370dfe4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-171be9d8\" data-id=\"171be9d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530e445a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"530e445a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23239 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-300x225.webp\" class=\"attachment-medium size-medium wp-image-23240\" alt=\"Mejores agencias de Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\">\n\t\t\t\tMejores agencias de Google Ads en Colombia: comparativa para empresas\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las mejores agencias de Google Ads en Colombia no son necesariamente las que solo activan anuncios, sino las que auditan la cuenta, revisan conversiones, estructuran<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\" aria-label=\"Read more about Mejores agencias de Google Ads en Colombia: comparativa para empresas\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23226 post type-post status-publish format-standard has-post-thumbnail hentry category-seo category-marketing-contenido category-seo-para-ia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/best-seo-agencies-in-colombia\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-SEO-en-Colombia-300x225.webp\" class=\"attachment-medium size-medium wp-image-23227\" alt=\"Mejores agencias SEO en Colombia Comparativa\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-SEO-en-Colombia-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-SEO-en-Colombia-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-SEO-en-Colombia-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-SEO-en-Colombia-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-SEO-en-Colombia.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/best-seo-agencies-in-colombia\/\">\n\t\t\t\tMejores agencias SEO en Colombia: Comparativa para empresas\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las mejores agencias SEO en Colombia son aquellas que combinan diagn\u00f3stico t\u00e9cnico, estrategia de contenidos, SEO local, medici\u00f3n, transparencia y capacidad real de implementaci\u00f3n. Para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/best-seo-agencies-in-colombia\/\" aria-label=\"Read more about Mejores agencias SEO en Colombia: Comparativa para empresas\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23177 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-marketing-digital\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/google-ads-express-audit\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Auditoria-Express-de-Google-Ads-300x225.webp\" class=\"attachment-medium size-medium wp-image-23180\" alt=\"Auditor\u00eda Express de Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Auditoria-Express-de-Google-Ads-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Auditoria-Express-de-Google-Ads-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Auditoria-Express-de-Google-Ads-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Auditoria-Express-de-Google-Ads-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Auditoria-Express-de-Google-Ads.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/google-ads-express-audit\/\">\n\t\t\t\tAuditor\u00eda Express de Google Ads: checklist de 30 puntos para saber si est\u00e1s listo para escalar\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 23, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Una auditor\u00eda express de Google Ads permite saber si una cuenta est\u00e1 lista para escalar sin quemar presupuesto. El orden correcto es validar primero la<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/google-ads-express-audit\/\" aria-label=\"Read more about Auditor\u00eda Express de Google Ads: checklist de 30 puntos para saber si est\u00e1s listo para escalar\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23159 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/ai-keywords-for-google-ads\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/palabras-clave-de-IA-para-Google-Ads-1-300x225.webp\" class=\"attachment-medium size-medium wp-image-23176\" alt=\"palabras clave de IA para Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/palabras-clave-de-IA-para-Google-Ads-1-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/palabras-clave-de-IA-para-Google-Ads-1-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/palabras-clave-de-IA-para-Google-Ads-1-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/palabras-clave-de-IA-para-Google-Ads-1-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/palabras-clave-de-IA-para-Google-Ads-1.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/ai-keywords-for-google-ads\/\">\n\t\t\t\tIA para keywords de Google Ads: prompts + validaci\u00f3n humana + control de calidad para no inflar CPC\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 16, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Usar IA para keywords de Google Ads puede acelerar la generaci\u00f3n de variaciones, negativas y clusters por intenci\u00f3n, pero no debe reemplazar la validaci\u00f3n humana.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/ai-keywords-for-google-ads\/\" aria-label=\"Read more about IA para keywords de Google Ads: prompts + validaci\u00f3n humana + control de calidad para no inflar CPC\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23158 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/keyword-research-google-ads-useful-tools\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/mejores-herramientas-de-investigacion-de-palabras-clave-para-Google-Ads-300x200.webp\" class=\"attachment-medium size-medium wp-image-23170\" alt=\"mejores herramientas de investigaci\u00f3n de palabras clave para Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/mejores-herramientas-de-investigacion-de-palabras-clave-para-Google-Ads-300x200.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/mejores-herramientas-de-investigacion-de-palabras-clave-para-Google-Ads-1024x683.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/mejores-herramientas-de-investigacion-de-palabras-clave-para-Google-Ads-768x512.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/mejores-herramientas-de-investigacion-de-palabras-clave-para-Google-Ads-18x12.webp 18w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/mejores-herramientas-de-investigacion-de-palabras-clave-para-Google-Ads.webp 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/keyword-research-google-ads-useful-tools\/\">\n\t\t\t\tKeyword research para Google Ads: stack de herramientas + proceso en 45 min (con checklist de validaci\u00f3n)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 9, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Un keyword research para Google Ads efectivo no empieza con una lista infinita de t\u00e9rminos, sino con una oferta clara, intenciones priorizadas y criterios de<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/keyword-research-google-ads-useful-tools\/\" aria-label=\"Read more about Keyword research para Google Ads: stack de herramientas + proceso en 45 min (con checklist de validaci\u00f3n)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22801 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/google-ads-keyword-match-types-guide-2026\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/05\/google-ads-keyword-match-types-300x225.webp\" class=\"attachment-medium size-medium wp-image-22822\" alt=\"u\u00eda estrat\u00e9gica de google ads keyword match types para optimizar el presupuesto y maximizar la conversi\u00f3n en campa\u00f1as de b\u00fasqueda.\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/05\/google-ads-keyword-match-types-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/05\/google-ads-keyword-match-types-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/05\/google-ads-keyword-match-types-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/05\/google-ads-keyword-match-types-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/05\/google-ads-keyword-match-types.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/google-ads-keyword-match-types-guide-2026\/\">\n\t\t\t\tGoogle Ads Match Types (Broad\/Phrase\/Exact) en 2026: cu\u00e1ndo usar cada uno + estructura que evita gastar de m\u00e1s\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 14, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dominar los google ads keyword match types (tipos de concordancia de palabras clave) no se trata de configurar filtros r\u00edgidos, sino de aprender a orientar<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/google-ads-keyword-match-types-guide-2026\/\" aria-label=\"Read more about Google Ads Match Types (Broad\/Phrase\/Exact) en 2026: cu\u00e1ndo usar cada uno + estructura que evita gastar de m\u00e1s\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3914786c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3914786c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver al blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Measure your channels <\/p>","protected":false},"author":2,"featured_media":13724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/13338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/comments?post=13338"}],"version-history":[{"count":0,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/13338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media\/13724"}],"wp:attachment":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media?parent=13338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/categories?post=13338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/tags?post=13338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}