{"id":14206,"date":"2023-09-08T15:03:35","date_gmt":"2023-09-08T15:03:35","guid":{"rendered":"https:\/\/agenciaroco.com\/?p=14206"},"modified":"2025-01-24T01:00:59","modified_gmt":"2025-01-24T01:00:59","slug":"publicaciones-en-google-my-business","status":"publish","type":"post","link":"https:\/\/agenciaroco.com\/en\/posts-on-google-my-business\/","title":{"rendered":"How to Create Posts on Google My Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14206\" class=\"elementor elementor-14206\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3062c1c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3062c1c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703ba8dc\" data-id=\"703ba8dc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cda27de elementor-widget elementor-widget-heading\" data-id=\"7cda27de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo Crear Publicaciones en Google My Business: Tu Gu\u00eda Completa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233437a elementor-widget elementor-widget-button\" data-id=\"233437a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/contactanos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Con\u00f3cenos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb8994e elementor-widget elementor-widget-text-editor\" data-id=\"1bb8994e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEscrito por Valentina Pulgarin\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-602eb15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"602eb15d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5dafd458\" data-id=\"5dafd458\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78984c8f elementor-widget elementor-widget-heading\" data-id=\"78984c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Gu\u00eda completa<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ea5f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea5f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-270ced2d\" data-id=\"270ced2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e23469c elementor-widget elementor-widget-text-editor\" data-id=\"4e23469c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p><span style=\"font-weight: 400;\">En la era digital, la visibilidad en l\u00ednea es esencial para el \u00e9xito de cualquier negocio local. Google My Business es una herramienta poderosa que te permite destacar en las b\u00fasquedas locales y una de las formas m\u00e1s efectivas de aprovecharlo es a trav\u00e9s de las &#8220;Publicaciones en Google My Business&#8221;. En esta gu\u00eda completa, te mostraremos c\u00f3mo crear publicaciones efectivas que atraigan a m\u00e1s clientes locales y te ayuden a destacar en los resultados de b\u00fasqueda.<\/span><\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0c0b8d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1e0c0b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1e0c0b8d\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1e0c0b8d\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1e0c0b8d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ceee00 elementor-widget elementor-widget-text-editor\" data-id=\"79ceee00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Publicaciones en Google My Business<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">\u00bfQu\u00e9 son las Publicaciones en Google My Business?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las publicaciones en Google My Business son actualizaciones que puedes compartir directamente en tu ficha de Google My Business. Estas actualizaciones permiten a las empresas mostrar informaci\u00f3n relevante, eventos, ofertas especiales y m\u00e1s en los resultados de b\u00fasqueda de Google y Google Maps. Son una excelente manera de mantener a tus clientes informados y atraer la atenci\u00f3n de nuevos clientes.<\/span><\/p>\n<h2><strong>Acceso a las Publicaciones<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Para acceder a las publicaciones en Google My Business, inicia sesi\u00f3n en tu cuenta de Google My Business y selecciona la ubicaci\u00f3n de tu empresa. Luego, ve a la secci\u00f3n &#8220;Publicaciones&#8221; en el panel de control. Desde ah\u00ed, puedes crear y gestionar tus publicaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paso a Paso de C\u00f3mo Hacer una Publicaci\u00f3n en Google My Business<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Paso 1: Selecciona el Tipo de Publicaci\u00f3n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Comienza por seleccionar el tipo de publicaci\u00f3n que deseas crear. Puedes elegir entre varios tipos, como eventos, ofertas, productos y novedades. Cada tipo de publicaci\u00f3n tiene su propio formato y campos espec\u00edficos para completar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Paso 2: Agrega Contenido y Multimedia<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Completa los campos de texto con la informaci\u00f3n relevante de tu publicaci\u00f3n. Aseg\u00farate de que el contenido sea claro, conciso y atractivo. Tambi\u00e9n puedes agregar im\u00e1genes o videos relacionados para hacer tu publicaci\u00f3n m\u00e1s atractiva.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Paso 3: Establece una Fecha de Vencimiento<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si tu publicaci\u00f3n tiene una fecha de inicio y finalizaci\u00f3n, aseg\u00farate de establecerlas en este paso. Esto es \u00fatil para promociones temporales o eventos espec\u00edficos.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Paso 4: Revisa y Publica<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Antes de publicar, revisa cuidadosamente tu publicaci\u00f3n para asegurarte que toda la informaci\u00f3n sea precisa y est\u00e9 formateada correctamente. Luego, haz clic en &#8220;Publicar&#8221; para que tu publicaci\u00f3n est\u00e9 en l\u00ednea.<\/span><\/p>\n<h2><strong>Importancia de las Publicaciones Peri\u00f3dicas<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">Mant\u00e9n a tus Clientes Informados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las publicaciones en Google My Business te permiten mantener a tus clientes informados sobre eventos, promociones y novedades. Esto demuestra que tu negocio est\u00e1 activo y comprometido con sus clientes.<\/span><\/p>\n<h2><strong>Mejora tu Posicionamiento Local<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google valora la informaci\u00f3n actualizada y relevante. Publicar regularmente en Google My Business puede mejorar tu posicionamiento en los resultados de b\u00fasqueda locales.<\/span><\/p>\n<h2>Agencia Roco<\/h2>\n<p>Con agencia Roco puedes mejorar el posicionamiento local con publicaciones especializadas y peri\u00f3dicas.\u00a0 <span style=\"font-weight: 400;\">\u00bfListo para dar el siguiente paso y destacar en las b\u00fasquedas locales? Nuestros expertos en SEO y marketing digital pueden trabajar contigo para crear una estrategia efectiva de Google My Business que atraiga a m\u00e1s clientes locales. \u00a1Cont\u00e1ctanos hoy y lleva tu negocio al siguiente nivel!<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679c065 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"679c065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/como-aparecer-en-google-maps\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aprender m\u00e1s sobre Las herramientas de Google<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d8e8d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d8e8d0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6154ba4e\" data-id=\"6154ba4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71078f6 elementor-widget elementor-widget-heading\" data-id=\"71078f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Art\u00edculos que te pueden interesar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7af73fdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7af73fdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d56c08\" data-id=\"26d56c08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d65016a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4d65016a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23195 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/junk-leads-in-google-ads\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-300x225.webp\" class=\"attachment-medium size-medium wp-image-23270\" alt=\"Leads basura en Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Leads-basura-en-Google-Ads.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/junk-leads-in-google-ads\/\">\n\t\t\t\tLeads basura en Google Ads: protocolo anti-spam (formularios, filtros, exclusiones y se\u00f1ales rojas)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 23, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Los leads basura en Google Ads suelen aparecer cuando la campa\u00f1a atrae tr\u00e1fico poco relevante, el formulario permite env\u00edos sin control o el tracking cuenta<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/junk-leads-in-google-ads\/\" aria-label=\"Read more about Leads basura en Google Ads: protocolo anti-spam (formularios, filtros, exclusiones y se\u00f1ales rojas)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23194 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/measurement-architecture-for-whatsapp\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-300x225.webp\" class=\"attachment-medium size-medium wp-image-23265\" alt=\"Arquitectura de medici\u00f3n para WhatsApp\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Arquitectura-de-medicion-para-WhatsApp.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/measurement-architecture-for-whatsapp\/\">\n\t\t\t\tArquitectura de medici\u00f3n para WhatsApp y llamadas: c\u00f3mo atribuir sin perderse\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 16, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Medir leads de WhatsApp y llamadas no consiste solo en contar clics: requiere saber de qu\u00e9 campa\u00f1a vino el usuario, qu\u00e9 acci\u00f3n realiz\u00f3, si realmente<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/measurement-architecture-for-whatsapp\/\" aria-label=\"Read more about Arquitectura de medici\u00f3n para WhatsApp y llamadas: c\u00f3mo atribuir sin perderse\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23192 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/google-partner-agency-checklist-credentials\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-300x225.webp\" class=\"attachment-medium size-medium wp-image-23260\" alt=\"agencia google partner\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/agencia-google-partner.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/google-partner-agency-checklist-credentials\/\">\n\t\t\t\tAgencia Google Partner: c\u00f3mo verificar credenciales y detectar \u201cpartners\u201d de adorno (checklist antes de firmar)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 9, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Una agencia Google Partner puede ser una buena se\u00f1al inicial para contratar gesti\u00f3n de Google Ads, pero no deber\u00eda ser el \u00fanico criterio de decisi\u00f3n.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/google-partner-agency-checklist-credentials\/\" aria-label=\"Read more about Agencia Google Partner: c\u00f3mo verificar credenciales y detectar \u201cpartners\u201d de adorno (checklist antes de firmar)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23193 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/how-much-does-it-cost-to-advertise-on-google\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-300x225.webp\" class=\"attachment-medium size-medium wp-image-23252\" alt=\"cu\u00e1nto cuesta anunciarse en google\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/cuanto-cuesta-anunciarse-en-google.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/how-much-does-it-cost-to-advertise-on-google\/\">\n\t\t\t\tCu\u00e1nto cuesta anunciar en Google en 2026: modelo de presupuesto (CPC\/CPA) + plantilla para estimar inversi\u00f3n por escenario\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 2, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Anunciar en Google en 2026 cuesta tanto como permita tu modelo de rentabilidad: no depende solo del CPC, sino de cu\u00e1ntos clics necesitas, qu\u00e9 porcentaje<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/how-much-does-it-cost-to-advertise-on-google\/\" aria-label=\"Read more about Cu\u00e1nto cuesta anunciar en Google en 2026: modelo de presupuesto (CPC\/CPA) + plantilla para estimar inversi\u00f3n por escenario\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23167 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/detect-inflated-conversions\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-300x225.webp\" class=\"attachment-medium size-medium wp-image-23184\" alt=\"detectar conversiones infladas\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/detectar-conversiones-infladas.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/detect-inflated-conversions\/\">\n\t\t\t\tTracking que no miente: c\u00f3mo detectar conversiones infladas (y arreglarlo sin perder hist\u00f3rico)\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 30, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Detectar conversiones infladas consiste en comprobar si lo que reportan GA4, Google Ads o GTM coincide con leads, ventas o contactos reales del negocio. Para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/detect-inflated-conversions\/\" aria-label=\"Read more about Tracking que no miente: c\u00f3mo detectar conversiones infladas (y arreglarlo sin perder hist\u00f3rico)\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23239 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-300x225.webp\" class=\"attachment-medium size-medium wp-image-23240\" alt=\"Mejores agencias de Google Ads\" title=\"\" srcset=\"https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-300x225.webp 300w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-1024x768.webp 1024w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-768x576.webp 768w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads-16x12.webp 16w, https:\/\/agenciaroco.com\/wp-content\/uploads\/2026\/06\/Mejores-agencias-de-Google-Ads.webp 1448w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\">\n\t\t\t\tMejores agencias de Google Ads en Colombia: comparativa para empresas\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las mejores agencias de Google Ads en Colombia no son necesariamente las que solo activan anuncios, sino las que auditan la cuenta, revisan conversiones, estructuran<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/\" aria-label=\"Read more about Mejores agencias de Google Ads en Colombia: comparativa para empresas\" tabindex=\"-1\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738ac72f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"738ac72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/agenciaroco.com\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver al blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo Crear Publicaciones en Google My Business: Tu Gu\u00eda Completa Con\u00f3cenos Gu\u00eda completa En la era digital, la visibilidad en l\u00ednea es esencial para el \u00e9xito de cualquier negocio local. Google My Business es una herramienta poderosa que te permite destacar en las b\u00fasquedas locales y una de las formas m\u00e1s efectivas de aprovecharlo es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"acf":[],"_links":{"self":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/14206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/comments?post=14206"}],"version-history":[{"count":0,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/14206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media\/14214"}],"wp:attachment":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media?parent=14206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/categories?post=14206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/tags?post=14206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}