{"id":23239,"date":"2026-06-24T21:47:00","date_gmt":"2026-06-24T21:47:00","guid":{"rendered":"https:\/\/agenciaroco.com\/?p=23239"},"modified":"2026-06-24T21:47:02","modified_gmt":"2026-06-24T21:47:02","slug":"mejores-agencias-google-ads-colombia","status":"publish","type":"post","link":"https:\/\/agenciaroco.com\/en\/best-google-ads-agencies-in-colombia\/","title":{"rendered":"Best Google Ads agencies in Colombia: a comparison for businesses"},"content":{"rendered":"<p>The best Google Ads agencies in Colombia aren&#039;t necessarily those that simply activate ads, but rather those that audit accounts, review conversions, structure campaigns based on intent, control budgets, optimize with data, and report clear decisions. In paid campaigns, every click must have an intent, every conversion must be accurately measured, and every adjustment must align with a business objective.<\/p>\n\n\n\n<p>This comparison guide will help you evaluate Google Ads agencies in Colombia or Bogot\u00e1, providing a quick table of relevant options, common mistakes when hiring, and key indicators to look out for before investing. The goal isn&#039;t to choose &quot;the best agency&quot; across the board, but rather to identify the one that best suits your budget, digital maturity, business type, tracking quality, and ability to convert traffic into real opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick summary<\/h2>\n\n\n\n<p>If your company is comparing Google Ads agencies in Colombia, you should look at much more than just ad creation. A good agency should start with an initial audit, review tracking and actual conversions, have experience with Search, Shopping, Performance Max, and remarketing campaigns, manage the budget, deliver actionable reports, and continuously optimize.<\/p>\n\n\n\n<p>In that context, <a href=\"https:\/\/agenciaroco.com\/en\/google-ads-agency\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/agencia-de-marketing-digital-google-ads\/\" rel=\"noreferrer noopener\">ROCO Agency<\/a> It stands out as an option for companies that need Google Ads with real-time measurement, intent-based structure, budget control, and connection with <a href=\"https:\/\/agenciaroco.com\/en\/seo-agency\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/agencia-seo\/\" rel=\"noreferrer noopener\">SEO<\/a>, landing pages, <a href=\"https:\/\/agenciaroco.com\/en\/web-development\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/desarrollo-web\/\" rel=\"noreferrer noopener\">Web development<\/a>, CRM or sales follow-up when the project requires it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick comparison of Google Ads agencies in Colombia<\/h2>\n\n\n\n<style>\n  .roco-googleads-table-wrap {\n    width: 100%;\n    overflow-x: auto;\n    margin: 32px 0;\n    border-radius: 20px;\n    box-shadow: 0 10px 28px rgba(31, 28, 85, 0.10);\n    border: 1px solid #e5e7eb;\n    background: #ffffff;\n  }\n\n  .roco-googleads-table {\n    width: 100%;\n    min-width: 900px;\n    border-collapse: collapse;\n    font-family: inherit;\n    background: #ffffff;\n  }\n\n  .roco-googleads-table thead {\n    background: #242052;\n    color: #ffffff;\n  }\n\n  .roco-googleads-table th {\n    padding: 20px 18px;\n    text-align: left;\n    font-size: 15px;\n    line-height: 1.35;\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    font-weight: 800;\n    border-right: 1px solid rgba(255,255,255,0.18);\n  }\n\n  .roco-googleads-table th:last-child {\n    border-right: none;\n  }\n\n  .roco-googleads-table td {\n    padding: 22px 18px;\n    color: #111827;\n    font-size: 16px;\n    line-height: 1.55;\n    vertical-align: top;\n    border-bottom: 1px solid #e5e7eb;\n  }\n\n  .roco-googleads-table tr:last-child td {\n    border-bottom: none;\n  }\n\n  .roco-googleads-table tbody tr:nth-child(even) {\n    background: #f8fafc;\n  }\n\n  .roco-googleads-table tbody tr.roco-featured {\n    background: linear-gradient(90deg, #eef9fd 0%, #ffffff 100%);\n  }\n\n  .roco-agency-name {\n    font-weight: 800;\n    color: #242052;\n  }\n\n  .roco-badge {\n    display: inline-block;\n    margin-top: 8px;\n    padding: 6px 10px;\n    border-radius: 999px;\n    background: #0d7df2;\n    color: #ffffff;\n    font-size: 12px;\n    line-height: 1;\n    font-weight: 800;\n    letter-spacing: 0.02em;\n  }\n\n  @media (max-width: 767px) {\n    .roco-googleads-table-wrap {\n      overflow-x: visible;\n      border: none;\n      box-shadow: none;\n      background: transparent;\n      margin: 28px 0;\n    }\n\n    .roco-googleads-table {\n      min-width: 0;\n      border-collapse: separate;\n      border-spacing: 0 16px;\n    }\n\n    .roco-googleads-table thead {\n      display: none;\n    }\n\n    .roco-googleads-table,\n    .roco-googleads-table tbody,\n    .roco-googleads-table tr,\n    .roco-googleads-table td {\n      display: block;\n      width: 100%;\n    }\n\n    .roco-googleads-table tr {\n      background: #ffffff !important;\n      border: 1px solid #e5e7eb;\n      border-radius: 18px;\n      box-shadow: 0 8px 22px rgba(31, 28, 85, 0.08);\n      overflow: hidden;\n    }\n\n    .roco-googleads-table tr.roco-featured {\n      border: 2px solid #0d7df2;\n    }\n\n    .roco-googleads-table td {\n      border-bottom: 1px solid #eef2f7;\n      padding: 16px 18px;\n      font-size: 15px;\n    }\n\n    .roco-googleads-table td:last-child {\n      border-bottom: none;\n    }\n\n    .roco-googleads-table td::before {\n      content: attr(data-label);\n      display: block;\n      color: #242052;\n      font-size: 12px;\n      font-weight: 800;\n      text-transform: uppercase;\n      letter-spacing: 0.06em;\n      margin-bottom: 6px;\n    }\n  }\n<\/style>\n\n<div class=\"roco-googleads-table-wrap\">\n  <table class=\"roco-googleads-table\">\n    <thead>\n      <tr>\n        <th>Agency<\/th>\n        <th>Best for<\/th>\n        <th>Main focus<\/th>\n        <th>Differential<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr class=\"roco-featured\">\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">ROCO Agency<\/span><br>\n          <span class=\"roco-badge\">Featured option<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies that need measurable campaigns, budget control, and reliable tracking.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          Google Ads, SEO, measurement, intent-based structure, and continuous optimization.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Google Partner, +600 projects, presence in 10 countries and focus on real measurement.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">Deeploy<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies seeking a performance agency with regional operations.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          Google Ads, paid media, analytics, AI, and dashboards.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Public communication focused on performance, automation, and measurement.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">Seonet<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies seeking Google Ads campaigns focused on lead generation and visibility.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          Search campaigns, display advertising, and advertising optimization.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Focus on qualified traffic, conversions, and strategic campaigns.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">Matix Media<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies that need SEM and paid media with support in advertising.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          SEM, paid media, Google Ads and digital advertising.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Communication focused on SEM, advertising guidelines and platforms.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">BTODigital<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies seeking multichannel advertising and performance dashboards.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, tracking and dashboards.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Multichannel offering with an emphasis on performance and measurement.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">Virtual Guide<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies that need Google Ads, YouTube, Facebook Ads and ecommerce web design.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          Digital marketing, Google Ads, web design and ecommerce.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Integration between digital advertising, social media, and web development.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">CPE Marketing<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          SMEs seeking SEO, Ads, web design and AI positioning.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          SEO, Google Ads, web design and GEO.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Communication geared towards SMEs, local businesses and digital visibility.\n        <\/td>\n      <\/tr>\n\n      <tr>\n        <td data-label=\"Agencia\">\n          <span class=\"roco-agency-name\">The Creatives<\/span>\n        <\/td>\n        <td data-label=\"Mejor para\">\n          Companies seeking SEO, web redesign, and digital advertising geared towards sales.\n        <\/td>\n        <td data-label=\"Enfoque principal\">\n          SEO, Google Ads, Meta Ads and digital strategy.\n        <\/td>\n        <td data-label=\"Diferencial\">\n          Focus on performance marketing, reporting, and business measurement.\n        <\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do we select these Google Ads agencies?<\/h2>\n\n\n\n<p>This comparison was based on visible signs and practical criteria that a company should review before hiring a PPC agency in Colombia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Specialization in Google Ads or performance<\/h3>\n\n\n\n<p>An agency can offer many digital services, but for Google Ads, it&#039;s important to verify if they actually work on Search, Shopping, Performance Max, Display, YouTube, remarketing, or multichannel advertising campaigns. Simply &quot;creating ads&quot; isn&#039;t enough; management must be connected to search intent, budget, measurement, and sales opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clarity of services<\/h3>\n\n\n\n<p>A good sign is when the agency explains what its services include: auditing, campaign structuring, conversion setup, search term review, advertising, segmentation, negative keywords, reporting, and optimization. When the offer is too generic, it&#039;s harder to know exactly what you&#039;re getting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Signs of trust such as Google Partner<\/h3>\n\n\n\n<p>Being a Google Partner can signal knowledge of the Google Ads ecosystem, but it shouldn&#039;t be interpreted as a guarantee of sales, ROAS, or results. It&#039;s a useful credential within the comparison process, provided it&#039;s accompanied by methodology, measurement, optimization, and clear deliverables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Experience in different types of campaigns<\/h3>\n\n\n\n<p>Businesses may need Search campaigns to capture active demand, Shopping campaigns for e-commerce, Performance Max campaigns for automated reach, Display or YouTube campaigns for visibility, and remarketing campaigns to re-engage users who have already interacted with the brand. The agency must know when to use each type of campaign and when not to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on tracking, measurement, and actual conversions<\/h3>\n\n\n\n<p>Google Ads should not be optimized with duplicate conversions, misconfigured events, or low-intent actions. A reputable agency should verify that forms, calls, WhatsApp messages, purchases, registrations, and leads are being accurately measured before scaling investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Continuous optimization capability<\/h3>\n\n\n\n<p>A Google Ads account isn&#039;t ready on launch day. It requires adjustments to keywords, ads, budgets, placements, audiences, bids, search terms, devices, and landing pages. That&#039;s why it&#039;s best to choose an agency with a continuous improvement methodology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budget control<\/h3>\n\n\n\n<p>Scaling doesn&#039;t mean spending more without control. It means allocating budget to campaigns, keywords, audiences, and products with the best conversion rates. An agency should explain where the money is being invested, what&#039;s being learned, and what adjustments will be made.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transparency in reporting and methodology<\/h3>\n\n\n\n<p>A useful report isn&#039;t just a list of clicks and impressions. It should show what changed, what was optimized, what the account learned, what problems were detected, and what the next steps will be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ability to connect campaigns with landing pages, SEO, CRM, or sales tracking<\/h3>\n\n\n\n<p>Many campaigns fail not because of the ad itself, but because of the landing page, the form, the CRM, or the subsequent sales process. That&#039;s why it&#039;s so valuable for the agency to be able to connect Google Ads with <a href=\"https:\/\/agenciaroco.com\/en\/web-development\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/desarrollo-web\/\" rel=\"noreferrer noopener\">Web development<\/a>, <a href=\"https:\/\/agenciarococrm.com\/\" data-type=\"link\" data-id=\"https:\/\/agenciarococrm.com\/\" target=\"_blank\" rel=\"noopener\">CRM implementation<\/a>, SEO or business measurement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What should a good Google Ads agency in Colombia have?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Initial account audit<\/h3>\n\n\n\n<p>Before scaling investment, an agency should review the account structure, active campaigns, budget, search terms, conversions, ads, extensions, audiences, geographic targeting, devices, and landing pages.<\/p>\n\n\n\n<p>This audit allows you to detect if the account is spending on irrelevant searches, if there are campaigns competing with each other, if conversions are inflated, or if the budget is being distributed without a clear logic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion review and tracking<\/h3>\n\n\n\n<p>A campaign should not be optimized with duplicate, poorly configured, or irrelevant conversions. Measuring clicks is not the same as measuring sales opportunities. A click can be a visit; a real conversion can be a purchase, a valid form submission, a call, a WhatsApp message, or a quote request.<\/p>\n\n\n\n<p>Therefore, before making budget decisions, it is advisable to review Google Tag Manager, Google Analytics 4, Google Ads conversions, form events, calls, WhatsApp, and CRM if applicable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign structure by intent<\/h3>\n\n\n\n<p>A good structure separates campaigns by intent. Branding, core services, ecommerce categories, generic searches, remarketing, and Performance Max should not be mixed without a clear rationale.<\/p>\n\n\n\n<p>For example, a service company might have separate campaigns for brand, specific service, city, generic search, and remarketing. An e-commerce business might need campaigns for categories, margins, priority products, or purchase intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentation and search terms<\/h3>\n\n\n\n<p>Segmentation defines who sees the ads, where, when, and in what context. A good agency reviews locations, times, devices, audiences, demographics (when applicable), and actual search terms.<\/p>\n\n\n\n<p>Search terms are especially important because they show what the user typed before clicking. This information allows you to identify opportunities, exclude irrelevant searches, and adjust your ad messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Negative keywords<\/h3>\n\n\n\n<p>Negative keywords help avoid spending on irrelevant or low-intent searches. Without regular review, a campaign can end up paying for informational queries, job searches, free downloads, unrelated vendors, or users with no purchase intent.<\/p>\n\n\n\n<p>Good Google Ads management should include continuous review of terms and updating of negatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aligned landing pages<\/h3>\n\n\n\n<p>Google Ads isn&#039;t just about the ad. The landing page must respond to the search intent, load quickly, present a clear offer, include proof of trust, facilitate contact, and have a visible call to action.<\/p>\n\n\n\n<p>When campaigns drive traffic to generic, slow, or unclear pages, the cost per conversion tends to increase. In some cases, improving the landing page can be more important than increasing the budget. For projects that need to improve landing pages, it&#039;s advisable to connect advertising with <a href=\"https:\/\/chatgpt.com\/desarrollo-web\/\" target=\"_blank\" rel=\"noopener\">Web development<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Budget control<\/h3>\n\n\n\n<p>A Google Ads agency must treat its budget as a limited resource. This means reviewing which campaigns consume the most investment, which generate real opportunities, where there is waste, and what adjustments need to be made before scaling.<\/p>\n\n\n\n<p>Budget control also requires understanding the business: margin, average ticket, sales capacity, geographic coverage, lead quality, and sales cycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Actionable reports<\/h3>\n\n\n\n<p>A good report should explain what changed, what was learned, and what will be optimized. Metrics like clicks, impressions, CTR, or CPC are useful, but not sufficient.<\/p>\n\n\n\n<p>The company needs to understand if the campaigns are generating valid leads, sales, calls, requests, or contacts that actually move forward in the sales process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Continuous optimization<\/h3>\n\n\n\n<p>Google Ads requires testing, adjustments, and constant data analysis. An agency must review ads, audiences, search terms, budgets, conversions, campaigns, extensions, landing pages, and lead quality.<\/p>\n\n\n\n<p>Continuous optimization allows you to move from an account that only generates traffic to an account that learns, reduces waste, and improves the quality of opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads Agency in Bogot\u00e1: What to Check Before Hiring<\/h2>\n\n\n\n<p>If your business operates in Bogot\u00e1, a Google Ads agency needs to understand more than just ad setup. It&#039;s important to review location, hours of operation, local search intent, conversion rates, lead quality, and the sales capacity to handle the opportunities generated.<\/p>\n\n\n\n<p>In local campaigns, the budget can be wasted if the geographic targeting is too broad, if the ads do not differentiate services by city, or if the conversions do not reflect real actions such as calls, forms, WhatsApp messages, or quote requests.<\/p>\n\n\n\n<p>Therefore, before hiring a Google Ads agency in Bogot\u00e1, it is advisable to verify if they will perform account audits, tracking reviews, conversion setup, search term analysis, intent-based structure, and actionable reports.<\/p>\n\n\n\n<p>It&#039;s also important to confirm whether the strategy will be limited to Bogot\u00e1 or if it will need to cover other cities in Colombia. This decision impacts segmentation, budget, ad messaging, campaign structure, and results analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Google Ads agencies in Colombia for comparison<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. ROCO Agency<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>ROCO Agency is an SEO and Google Ads agency focused on performance, real-time measurement, and continuous optimization. Their services include account audits, tracking reviews, campaign structuring, Search, Display, Shopping, Performance Max, remarketing, intent-based campaigns, optimization, and clear reporting.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be a good option for companies that need to generate measurable leads or sales, check if their conversions are properly configured, avoid wasted budget, and connect advertising with SEO, landing pages, CRM, or web development.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Its competitive advantage lies in combining Google Ads with real-time measurement, intent-based structuring, and a holistic approach to lead generation. Furthermore, it boasts trusted credentials such as Google Partner status, over 600 successful projects, a presence in 10 Spanish-speaking countries, more than 5 years of experience, and partnerships with companies like Zoho, Cliengo, and Brevo. These credentials reinforce its comprehensive approach to advertising, measurement, automation, and sales tracking, but should not be interpreted as a guarantee of results.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is advisable to review the current status of the account, the available budget, the quality of the tracking, the landing pages, and the sales capacity to handle the leads generated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Deeploy<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to its public communication, Deeploy works on services related to Google Ads, paid media, analytics, AI and performance.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an alternative for companies looking for a performance agency with a regional structure, multichannel operation and a focus on analytics.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their public communication highlights the focus on optimization, dashboards, analytics, and digital campaign management.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is advisable to validate scope, minimum budget, support model, seniority of the assigned team and level of customization for small or medium-sized accounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Seonet<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to its public communication, Seonet presents a Google Ads agency offer in Colombia focused on advertising campaigns, quality traffic and increased conversions.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an alternative for companies looking to increase visibility, attract customers, and work on digital advertising with a commercial focus.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their communication is clear regarding the management and optimization of campaigns to attract customers with purchase intent.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is advisable to validate how they audit conversions, how they report lead quality, and what methodology they use for continuous optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Matix Media<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to its public communication, Matix Media presents itself as an agency specializing in SEM, paid media and advertising platforms.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an option for businesses that need advertising management, Google Ads campaigns, and support in digital advertising.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their positioning focuses on SEM, paid media, and training or experience in advertising platforms.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is advisable to validate measurement methodology, optimization frequency, deliverables, reports, and experience in the type of campaign that the company needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. BTODigital<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to its public communication, BTODigital presents a multi-channel digital advertising offer, with services related to Google Ads, social networks, tracking and dashboards.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an alternative for companies that need multichannel advertising, dashboards, and a broader performance strategy than Google Ads.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their public communication emphasizes measurement, performance, tracking, and management across various advertising platforms.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is important to validate whether the project needs a multichannel strategy from the beginning or if it is better to start with Search, Shopping or remarketing before expanding channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Virtual Guide<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to its public communication, Pauta Virtual works on services related to Google Ads, Facebook Ads, YouTube, web design and ecommerce.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an option for businesses looking to integrate digital advertising with web design or ecommerce.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their communication strategy integrates Google Ads, social media, YouTube, and ecommerce web development.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is advisable to validate depth in tracking, experience by campaign type, and clarity on conversion optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. CPE Marketing<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to its public communication, Marketing CPE presents itself as a digital marketing agency in Bogot\u00e1 with services in SEO, digital advertising, Google Ads, web design and AI positioning.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an alternative for SMEs looking for a combination of SEO, Google Ads, web design and AI visibility.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their communication is clear towards SMEs, local businesses, AI-powered SEO, and digital lead generation.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is recommended to validate the exact scope of PPC management, reporting, CRM integration, and optimization methodology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. The Creatives<\/h3>\n\n\n\n<p><strong>Main focus:<\/strong><br>According to their public communication, Los Creativos works on services related to SEO, web redesign, Google Ads, Meta Ads and digital strategy.<\/p>\n\n\n\n<p><strong>What type of company might this be a good option for?<\/strong><br>It can be an alternative for companies looking to combine SEO, advertising, and web redesign with a focus on sales.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><br>Their public communication emphasizes clear results, understandable reports, and measurement connected to sales.<\/p>\n\n\n\n<p><strong>Things to check before hiring:<\/strong><br>It is advisable to validate experience by industry, initial audit scope, conversion configuration, and optimization frequency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When should you choose ROCO Agency for Google Ads?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">When you need to generate measurable leads or sales<\/h3>\n\n\n\n<p>ROCO can be a good option if your priority isn&#039;t just receiving clicks, but measuring real opportunities. This applies to companies that capture leads through WhatsApp, forms, calls, bookings, purchases, or quote requests.<\/p>\n\n\n\n<p>The key is to set up relevant conversions and differentiate between traffic, interaction, and business opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you have active campaigns but you&#039;re not confident in your conversions<\/h3>\n\n\n\n<p>If your account shows conversions, but the sales team isn&#039;t receiving valid leads, there may be a tracking problem, duplicate events, or poorly defined goals.<\/p>\n\n\n\n<p>In these cases, an account audit helps to understand whether Google Ads is optimizing towards truly valuable actions or towards signals that do not represent business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you want to avoid wasted budget<\/h3>\n\n\n\n<p>An account can waste budget due to irrelevant searches, broad targeting, poorly segmented campaigns, poorly aligned ads, lack of negative ads, or landing pages with low conversion rates.<\/p>\n\n\n\n<p>ROCO can help review where the budget is being spent and what adjustments should be prioritized before scaling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you need to structure Search, Shopping, Performance Max or remarketing campaigns<\/h3>\n\n\n\n<p>Each type of campaign serves a different purpose. Search typically captures active demand; Shopping is key for e-commerce; Performance Max can expand reach when there is good data; remarketing helps to recover users who have already interacted.<\/p>\n\n\n\n<p>The decision should not depend on activating &quot;everything&quot;, but on selecting the appropriate mix according to intention, budget, tracking maturity and business objective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you&#039;re looking to connect Google Ads with SEO, landing pages, CRM, or web development<\/h3>\n\n\n\n<p>Google Ads can generate fast traffic, but performance improves when the strategy is connected with optimized pages, SEO content, business tracking, and CRM.<\/p>\n\n\n\n<p>Therefore, in more comprehensive projects, it is advisable to connect the guideline with <a href=\"https:\/\/agenciaroco.com\/en\/seo-agency\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/agencia-seo\/\" rel=\"noreferrer noopener\">SEO<\/a>, <a href=\"https:\/\/agenciaroco.com\/en\/seo-agency\/agency-seo-bogota\/\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/agencia-seo\/agencia-seo-bogota\/\">Local SEO in Bogot\u00e1<\/a>, <a href=\"https:\/\/agenciaroco.com\/en\/web-development\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/desarrollo-web\/\" rel=\"noreferrer noopener\">Web development<\/a>, CRM implementation or <a href=\"https:\/\/agenciaroco.com\/en\/ai-seo-service\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/agenciaroco.com\/servicio-seo-para-ia\/\" rel=\"noreferrer noopener\">SEO for AI<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you want clear reports and data-driven decisions<\/h3>\n\n\n\n<p>A useful report should help with decision-making. It&#039;s not enough to simply show metrics; it should explain what was done, what worked, what didn&#039;t work, what will be adjusted, and how that affects the budget.<\/p>\n\n\n\n<p>ROCO can be an option when the company needs operational clarity and not just activity reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When you need to know if your campaigns are generating real leads or just clicks<\/h3>\n\n\n\n<p>Many accounts have good CTR, good clicks, or good traffic volume, but low sales quality. In these cases, the problem isn&#039;t always with Google Ads; it could be with the bid, the landing page, the form, the measurement, or the sales process.<\/p>\n\n\n\n<p>A management approach focused on real-time measurement allows us to understand which part of the system needs improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistakes to make when choosing a Google Ads agency<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hiring without auditing the account:<\/strong> Before investing more, it&#039;s wise to understand what&#039;s happening. An audit can help identify problems with structure, conversions, budget, segmentation, and search terms.<\/li>\n\n\n\n<li><strong>Optimize campaigns with misconfigured conversions: <\/strong>If the account measures duplicate actions, low-intent clicks, or irrelevant events, the algorithm may optimize toward incorrect signals.<\/li>\n\n\n\n<li><strong>Measure only clicks or impressions: <\/strong>Clicks and impressions are useful metrics, but not enough. The central question is how many real opportunities the investment is generating.<\/li>\n\n\n\n<li><strong>Do not use negative keywords: <\/strong>Without negative feedback, the campaign may spend money on searches with no commercial intent. This impacts the budget and can reduce the quality of leads.<\/li>\n\n\n\n<li><strong>Do not check search terms: <\/strong>Search terms reveal how users actually arrive at your site. Failing to analyze them prevents you from identifying waste, opportunities, and intent patterns.<\/li>\n\n\n\n<li><strong>Do not connect campaigns with landing pages: <\/strong>A good ad can fail if the landing page doesn&#039;t answer the search query, doesn&#039;t load properly, or doesn&#039;t have a clear CTA.<\/li>\n\n\n\n<li><strong>Escalating budget without validating lead quality: <\/strong>More investment doesn&#039;t always mean better results. Before scaling up, it&#039;s advisable to validate quality, cost per opportunity, and commercial capacity. <\/li>\n\n\n\n<li><strong>Choosing based solely on price: <\/strong>A low rate can end up being costly if there is no auditing, tracking, monitoring, optimization, or clarity in deliverables.<\/li>\n\n\n\n<li><strong>Believe in ROAS promises guaranteed: <\/strong>No agency should promise guaranteed ROAS without knowing margins, industry, competition, history, budget, landing pages, tracking, and sales process. <\/li>\n\n\n\n<li><strong>Not asking for clarity on deliverables, reports, and optimization frequency: <\/strong>Before hiring, the company needs to know what will be done, how often the account will be reviewed, what reports it will receive, and how decisions will be made.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How can we help you at ROCO Agency?<\/h2>\n\n\n\n<p>At ROCO Agency we can help you diagnose the current state of your campaigns, review your Google Ads account, audit conversions, configure or correct tracking, structure campaigns by intent and define an advertising strategy aligned with your business objective.<\/p>\n\n\n\n<p>Our support can include Search, Shopping, Performance Max, remarketing, or lead generation campaigns, forms, calls, or WhatsApp. We can also connect Google Ads with SEO, landing pages, web development, CRM implementation, and sales measurement when the project requires it.<\/p>\n\n\n\n<p>The goal is not to promise guaranteed results, but to build a better-measured account, with a controlled budget, data-driven decisions, continuous optimization, and actionable reports.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/agenciaroco.com\/en\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us!<\/a><\/div>\n<\/div>\n\n\n\n<style>\n  .roco-googleads-faq {\n    max-width: 980px;\n    margin: 60px auto;\n    padding: 0 20px;\n    font-family: inherit;\n  }\n\n  .roco-googleads-faq h2 {\n    text-align: center;\n    font-size: 42px;\n    line-height: 1.15;\n    color: #242052;\n    margin: 0 0 36px;\n    font-weight: 800;\n  }\n\n  .roco-faq-item {\n    background: #ffffff;\n    border: 1px solid #d9d9d9;\n    border-radius: 22px;\n    margin-bottom: 22px;\n    box-shadow: 0 8px 24px rgba(31, 28, 85, 0.08);\n    overflow: hidden;\n  }\n\n  .roco-faq-item summary {\n    list-style: none;\n    cursor: pointer;\n    padding: 26px 32px 26px 68px;\n    position: relative;\n    color: #34495a;\n    font-size: 22px;\n    line-height: 1.35;\n    font-weight: 800;\n    background: #ffffff;\n  }\n\n  .roco-faq-item summary::-webkit-details-marker {\n    display: none;\n  }\n\n  .roco-faq-item summary::before {\n    content: \"?\";\n    position: absolute;\n    left: 28px;\n    top: 27px;\n    width: 30px;\n    height: 30px;\n    border-radius: 50%;\n    background: #0d7df2;\n    color: #ffffff;\n    font-size: 20px;\n    line-height: 30px;\n    text-align: center;\n    font-weight: 800;\n  }\n\n  .roco-faq-answer {\n    border-top: 1px solid #eeeeee;\n    padding: 28px 32px 30px;\n    color: #111827;\n    font-size: 18px;\n    line-height: 1.75;\n    background: #ffffff;\n  }\n\n  .roco-faq-answer p {\n    margin: 0 0 18px;\n  }\n\n  .roco-faq-answer ul {\n    margin: 18px 0 0 24px;\n    padding: 0;\n  }\n\n  .roco-faq-answer li {\n    margin-bottom: 10px;\n  }\n\n  .roco-faq-answer strong {\n    font-weight: 800;\n    color: #242052;\n  }\n\n  .roco-faq-answer a {\n    color: #0d7df2;\n    font-weight: 700;\n    text-decoration: none;\n  }\n\n  .roco-faq-answer a:hover {\n    text-decoration: underline;\n  }\n\n  @media (max-width: 767px) {\n    .roco-googleads-faq {\n      margin: 40px auto;\n      padding: 0 16px;\n    }\n\n    .roco-googleads-faq h2 {\n      font-size: 32px;\n      margin-bottom: 28px;\n    }\n\n    .roco-faq-item {\n      border-radius: 18px;\n      margin-bottom: 16px;\n    }\n\n    .roco-faq-item summary {\n      font-size: 18px;\n      padding: 22px 20px 22px 58px;\n    }\n\n    .roco-faq-item summary::before {\n      left: 20px;\n      top: 22px;\n      width: 28px;\n      height: 28px;\n      font-size: 18px;\n      line-height: 28px;\n    }\n\n    .roco-faq-answer {\n      font-size: 16px;\n      padding: 22px 22px 26px;\n    }\n  }\n<\/style>\n\n<section class=\"roco-googleads-faq\">\n  <h2>Frequent questions<\/h2>\n\n  <details class=\"roco-faq-item\" open>\n    <summary>Which is the best Google Ads agency in Colombia?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>The best Google Ads agency in Colombia depends on your business objectives, budget, industry, account status, tracking, and landing page quality. There is no single ideal option for every situation.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> A B2B company may need Search campaigns with forms and CRM, while an ecommerce business may require Shopping, Performance Max, and sales measurement.<\/li>\n        <li><strong>Recommendation:<\/strong> Compare agencies based on initial audit, conversion measurement, campaign experience, budget control, reporting, and optimization methodology.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>How to choose a Google Ads agency in Bogot\u00e1?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>To choose a Google Ads agency in Bogot\u00e1, check if they understand your market, local targeting, budget, search intent, tracking, and sales process. It&#039;s also important to verify if they can manage campaigns for Bogot\u00e1, other cities, or all of Colombia.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> A clinic in Bogot\u00e1 may need campaigns by zone, hours of operation, calls and forms; a B2B company may require segmentation by services and lead quality.<\/li>\n        <li><strong>Recommendation:<\/strong> Request an initial audit and validate how they will measure actual conversions before increasing investment.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>What does a Google Ads agency do?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>A Google Ads agency plans, sets up, optimizes, and reports on paid campaigns on Google. They can work on Search, Display, Shopping, YouTube, Performance Max, remarketing, or lead generation campaigns.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> An agency can create Search campaigns to capture users who search for &quot;Google Ads agency Colombia&quot; and remarketing campaigns to impact those who visited the website without converting.<\/li>\n        <li><strong>Recommendation:<\/strong> confirm that the agency not only activates campaigns, but also reviews conversions, search terms, negative feedback, budget, landing pages, and lead quality.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>What does it mean to be a Google Partner?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>Being a Google Partner means a company participates in the Google Partner Program and meets the requirements of the Google Ads ecosystem. It&#039;s a sign of trust and knowledge of the platform, but it doesn&#039;t guarantee sales, ROAS, or specific results.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> A Google Partner agency may have certified specialists and access to program resources, but performance will depend on strategy, market, budget, tracking, and execution.<\/li>\n        <li><strong>Recommendation:<\/strong> Use Google Partner as a sign of trust, but also evaluate methodology, experience, reports, and measurement approach.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>What Google Ads campaigns can an agency manage?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>An agency can manage Search, Display, Shopping, Performance Max, YouTube, remarketing campaigns and campaigns focused on leads, calls, forms, WhatsApp or online sales.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> An ecommerce business may need Shopping and Performance Max, while a service company may start with Search and remarketing.<\/li>\n        <li><strong>Recommendation:<\/strong> Don&#039;t activate all campaign types indiscriminately. The mix should depend on intent, budget, available data, and business objective.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>How long does it take for Google Ads to show results?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>Google Ads can generate traffic from the very beginning, but true optimization requires gathering data, validating conversions, adjusting keywords, testing ads, and improving targeting. The time required depends on budget, competition, industry, and account status.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> A new campaign may receive clicks quickly, but need several weeks of adjustments to understand which keywords, ads, and audiences generate the best opportunities.<\/li>\n        <li><strong>Recommendation:<\/strong> Avoid evaluating solely based on initial clicks. Review lead quality, cost per opportunity, actual conversions, and account learning.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>Why is it important to measure actual conversions?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>Measuring actual conversions is key because Google Ads optimizes based on the signals it receives. If the signals are incorrect, the campaign may waste budget on actions that don&#039;t generate business.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> Counting any button click as a conversion can inflate results if it is not validated that the user actually submitted a form or started a useful conversation.<\/li>\n        <li><strong>Recommendation:<\/strong> Review forms, calls, WhatsApp, purchases, GA4 events, Google Ads conversions, and CRM before scaling your budget.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>What is the difference between clicks and actual conversions?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>Clicks indicate that someone visited your site or interacted with an ad. Actual conversions indicate that the person took a relevant action for the business, such as making a purchase, calling, messaging via WhatsApp, or submitting a valid form.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> A campaign can generate 1,000 clicks and few real leads if the landing page does not convert or if the traffic has no commercial intent.<\/li>\n        <li><strong>Recommendation:<\/strong> Measure the campaign by real opportunities, not just by traffic volume.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>When is it advisable to combine Google Ads with SEO?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>Combining Google Ads with SEO is beneficial when a company wants to capture immediate demand and build sustainable organic visibility. Google Ads can accelerate customer acquisition, while SEO reduces reliance on paid advertising in the medium term.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> A company can use Google Ads to capture leads through transactional keywords while working on content, service pages, and technical SEO to rank organically.<\/li>\n        <li><strong>Recommendation:<\/strong> Connect paid campaigns with a clear SEO strategy. You can complement Google Ads with <a href=\"https:\/\/agenciaroco.com\/en\/seo-agency\/\">SEO agency<\/a> and <a href=\"https:\/\/agenciaroco.com\/en\/ai-seo-service\/\">SEO for AI<\/a> if you are looking for a presence in search engines and generative engines.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n\n  <details class=\"roco-faq-item\">\n    <summary>Does ROCO Agency manage Google Ads campaigns in Colombia?<\/summary>\n    <div class=\"roco-faq-answer\">\n      <p>Yes. ROCO Agency manages Google Ads campaigns with a focus on account auditing, tracking, real conversions, intent-based structure, Search, Display, Shopping, Performance Max campaigns, remarketing, continuous optimization, and actionable reports.<\/p>\n      <ul>\n        <li><strong>Example:<\/strong> ROCO can help a company review whether its current campaigns are measuring real opportunities or optimizing towards duplicate or unhelpful conversions.<\/li>\n        <li><strong>Recommendation:<\/strong> Request a free consultation to review your account status, budget, tracking, and opportunities for improvement before scaling your investment.<\/li>\n      <\/ul>\n    <\/div>\n  <\/details>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Las mejores agencias de Google Ads en Colombia no son necesariamente las que solo activan anuncios, sino las que auditan la cuenta, revisan conversiones, estructuran campa\u00f1as por intenci\u00f3n, controlan el presupuesto, optimizan con datos y reportan decisiones claras. En campa\u00f1as pagas, cada clic debe tener una intenci\u00f3n, cada conversi\u00f3n debe estar bien medida y cada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-23239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/23239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/comments?post=23239"}],"version-history":[{"count":1,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/23239\/revisions"}],"predecessor-version":[{"id":23241,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/posts\/23239\/revisions\/23241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media\/23240"}],"wp:attachment":[{"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/media?parent=23239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/categories?post=23239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaroco.com\/en\/wp-json\/wp\/v2\/tags?post=23239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}