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We have to accept that social networks are part of our daily lives. Every day people between 16 and 29 years old spend an average of 3 hours a day on social networks, and adults between 45 and 54 an average of 1 hour and 39 every day, where Facebook and Instagram lead the time spent on social networks . This is seen in the strengthening of the use of social networks in sales. That is why companies as positioned and visible as Coca-Cola spend a considerable amount focusing on digital marketing strategy on social networks because they ensure that those who follow them on social networks are 10 times more likely to consume their products than those who do not follow them. they continue.
So, if you want to know how to sell through social networks in 2022, this text is for you, take note. I will give you the 8 best tips to start selling on social networks, and your sales grow exponentially, using the web assertively and conveniently.
You cannot think that all social networks are going to help you sell your products or services, you must ask yourself, which social networks are appropriate for my business, because each social network is different and therefore attracts different audiences. For example, Instagram, Tik Tok, and other applications that are dedicated to uploading more images and videos, tend to attract a younger audience. On the contrary, Twitter is more of a social network of opinion, therefore it tends to attract audiences that are not so young.
This is why a study of data that indicates which public visits certain platforms the most will help you choose the best social network that matches the people to whom you want to direct your products or services. In addition, some tools allow you to know not only age, but also sex, lifestyle, social status, or what a certain population of people spends most on, and also know what times and days your audience is most active, to have better management of that social network when uploading content and attracting them. And you can think big by knowing which parts of the world might be interested in what you want to sell, which will allow you to expand.
Having a presence on networks does not simply mean being on them, it means that your company or brand profile must have an activity that keeps people interested. You can achieve this by generating interesting and original content that connects you with the audience you want and keep them engaged for longer, which translates into a greater possibility of purchase. For this, content marketing strategies will be very useful. < <inboundmarketing>>.
Be interactive on your networks and generate value, that is, provide the user with content that differentiates your brand from the rest of your competitors' brands. Be very creative, not only showing what you sell, you must give something extra, such as, for example, advice on those items. If your brand is makeup, you have entertaining content where you show how to use your products.
According to a global survey, 92% of people read customer reviews when they are thinking about purchasing a product or service for the first time. And this is because other people's reviews, comments, likes, tags or stars are considered more authentic and reliable than the brand's own advertising that people see daily. Use that to your advantage and encourage testimonials, creating promotions, raffles or contests in which they tag you or share their opinion when you see a customer satisfied with their product.
But it is also important that you are aware of bad reviews to respond quickly to complaints, taking advantage of the feedback to improve, don't take anything for granted!
Social networks are a great tool to interact in a familiar and friendly way with buyers or potential buyers, however, it is important to have a website for your brand where the information about your products is, from the value to the rest of the specifications. , but also where it is easy to buy directly without many detours or intermediaries. So, it must be an important union, where your website is present on your social networks.
For the same reason that social networks are a means of boosting sales, it is for the same reason that you should pay great care to them. Because many other brands and companies will be there willing to serve customers, then there is a 25% to 50% chance of closing a sale if you are the first supplier to answer the user's query.
On Facebook it is estimated that an average user expects a response within 40 minutes of the query, so service must be fast if you really want to be successful and retain customers.
When you have good content and you start to get people hooked on it, the crucial moment is to go from that to a sale. The call to action refers to a button, tab or something visible that makes the person go there to buy your product. This call to action should be clear and simple, something simple like adding the “buy” tab under the video you uploaded on Instagram, where by swiping you can find what you need to buy. Although you can be as creative as you can, hooking him with little, so that his curiosity allows him to go where he later wants to buy, for example, something that says “learn more.”
The possibilities you have on social networks are not limited, therefore, do not limit yourself exclusively to making entertaining content, you must go further and have a role of close interaction with your clients, for example, answering their questions and comments, showing them more than you and your motivations to sell your products. Get into the role of community, think that your clients are part of it. This will generate trust and you will be present for them every time they want to make a purchase. By taking care of that relationship, your sales will undoubtedly increase.
In conclusion, if you think you have been missing out on the great innovation of sales through social networks, it is time for you to start doing everything to enter this world in the most appropriate way. For this, our advice will be very valuable, we can take you on a path of experience and personalized advice, according to your own interests. You deserve to have the best tools to increase and grow exponentially with your brand. Count on us.
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