Positioning Web Backlink expert

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backlink expert

off page seo

On-page SEO VS Off-page SEO

These two components are extremely important when positioning a web page; together they are defined as the sum of techniques, strategies and tools that can be used to obtain successful positioning in search engines. 

On the one hand we have on-page SEO, which is made up of all the actions that can be carried out inside your website, for example dealing with the management of the page architecture, data optimization and website performance. . 

On the other hand, it is important to understand that for Google, it is not only valuable to find your website, it is also interested in analyzing how it relates to the rest of the content found on the internet, and this is where the Off-page SEO.

Off-page SEO is the set of optimization strategies that can be carried out outside your web pages, for example the proper use of backlinks is one of its main strategies to make your content visible in the market.

off page seo for ecommerce

Backlink Expert

The key to positioning your website 

Backlinks are a series of links that start from a certain website and connect to another different page, thus forming a link between the two websites. The main objective of backlinks is to expand the number of users who can know you, while increasing traffic to your blog.

In practical terms, it is crucial to keep in mind that Google takes as a reference, when positioning yourself, the quantity and quality of the backlinks that are linked to your website. If another site is linked to yours, it is because they certify that your content is valid. worth it, this is why the acquisition of quality backlinks becomes a fundamental factor for the good development of SEO on your page. 

In this way, search engines govern their results based on two main criteria, these being:

The quality of the website

This section refers to the adaptability of your website to the needs and demands that users demand in their searches.

The authority of the website

This is where the reputation that your website has acquired is truly important. This reputation is the result of the analysis of your website as such, since factors such as the quality of the content, the structure of the page, the design of the website and its optimization take center stage.


off page seo

Types of backlinks

We find two different types of backlinks.

Dofollow Backlink

This type of backlink transmits authority to the page to which it is linked, providing a little help to its positioning. 

This means that at the time of being linked with a Dofollow backlink, the Google algorithm is being recommended to follow that link, given that it is a link that is providing notable value to the reader through the content of said page. 

Backlink Nofollow

Unlike Dofollow backlinks, this type of backlink is characterized by not transmitting authority, while at the same time it tells Google not to continue its journey to the linked website. However, this is not all bad, since this type of backlinks manages to attract traffic with it.

One detail to keep in mind is that it is important to have a balance between the two types of backlinks, since this gives greater naturalness to the website, and does not raise suspicions of irregularities on the part of search engines.

off page seo for ecommerce

What is the importance of backlinks?

It could be said that backlinks are important in three main aspects, these being:


In the eyes of Google, backlinks can be interpreted as votes of confidence, the more votes you have in your favor, the more likely you will be able to position yourself easily in search results.


In short, it could be said that search engines manage to find new pages and new content through constant review of the pages they already know.

As these pages are constantly moving, they end up redirecting the bots to new, recently linked websites.

Referral traffic

Having the possibility of being linked to other websites gives you the possibility of generating greater traffic from the public that has accessed said website to which you are linked. 


off page seo

How to identify a quality backlink?

We must keep in mind that not all backlinks are the same, as they can be subject to a large number of variables.

Some of the aspects that we must take into account are:


Google's algorithm gives more attention to backlinks that manage to position themselves as "relevant", since these can possibly generate more people clicking on them.


Backlinks from relevant pages usually transfer greater “authority” than any other type of backlink that comes from a different website.


It becomes evident that backlinks that come from pages with a high rate of organic traffic will provide greater benefit to your website.

off page seo for ecommerce

How to get backlinks?

There are 3 ways to get backlinks

Earn backlinks


This usually happens when people discover your content or your website through the search engine, social networks or some other means outside of you. 

Create backlinks


This happens when you choose to manually add links to your website from sites other than your own.

Build backlinks


In this case, it happens when you have the possibility of contacting the owners of other websites, all of this in order to reach an agreement where they agree to link their website to yours.


ROCO AGENCY Backlink experts

What do we focus on?

At ROCO Agency, Previously known as Auladig, this change highlights our commitment to excellence and innovation, maintaining the quality of services that characterizes us; We have a wide variety of Backlink experts, each of them fully trained in the use of all the necessary tools to generate quality backlinks on your website, and in this way thus being able to take you to the top. 

If you are interested in knowing a little more about our work.

Check here. 

Backlink Benefits

  • Getting traffic and visibility.
  • Increased domain authority.
  • Reputation increase.
  • Increase in the speed of indexing.
  • Brand strengthening
  • Building relationships with other websites.
  • Improved ranking of specific pages

SEO Consultant

Why Hire a Backlink Expert Agency like ROCO Agency?

Here at Agencia ROCO we have extensive experience in projects similar to yours, we have a history of more than 600 projects in 10 Spanish-speaking countries.

It is worth mentioning that we have a large series of experts in website positioning, allow us to be your right hand in this journey. 

Well, from our side you will have the possibility of creating the Baclinks you need so that your website can push itself to the top of the search engines. 

Make us part of your project!

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Our SEO agency gives you your first Consultation completely Free. 

Frequent questions

In order to venture into everything that includes the effective development of off-page SEO, it is important to be clear about the strategies to follow to fulfill this task. 

The Backlink application is a perfect alternative to start.

In a simple way we could say that link building is related to the adequate development of the strategies that include both on-page SEO and off-page SEO.

Simply put, Backlinks are links from a certain page on a website pointing to another website.

Do you still have questions about how backlinks work?

What do our customers say?

A base de 7 reseñas
Enrique Torres Torres E
Enrique Torres Torres E
Bueno el servicio y acompañamiento. Se viene desarrollando todo de acuerdo a las expectativas planteadas.
Súper servicio excelente experiencia con mi página web muy amigable 10 de 10
Gloria Cifuentes H
Gloria Cifuentes H
Quienes trabajan allí, son personas muy profesionales y con una excelente calidez. Es una empresa muy seria y competente, me encanta trabajar con ellos, porque siento que se interesan en mi negocio como lo hago yo.
MediaCares S.A.S
MediaCares S.A.S
Muy buen servicio, soporte constante, cumplidos con los tiempos, desarrollaron una One page hermosa mediacares.com.co. Mil gracias!
Marcela Venegas
Marcela Venegas
Me encanto como quedo el ecommerce de mi marca, los super recomiendo
Santiago Zapata Ceballos
Santiago Zapata Ceballos
Son una empresa muy organizada y cumple con los periodos de entrega de los productos

Let's talk

I'm Valentina, a certified SEO specialist. My team and I are ready to help you position your company through the appropriate application of Baclinks, where you will witness the increase in your visibility in search engines.

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