The ROCO ownership policy is the Roco Agency governance framework that ensures the client is the sole legal owner of their
The ROCO Standard defines minimum deliverables as the set of technical and strategic evidence—such as prioritized audits, change logs, and plans—
Sitelinks in Google Ads are ad extensions that display additional links below the main headline, allowing users to navigate directly to specific sections.
An anti-smoke scorecard is a technical template designed to evaluate SEO and Google Ads proposals in just 30 minutes using measurable and deliverable criteria.
A 30-day SEO recovery is an achievable operational goal when the drop in visibility stems from technical errors or policy failures.
Negative keywords are search terms that you exclude from your Google Ads campaigns to prevent your ads from appearing for irrelevant queries.
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