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A Technical SEO audit is, in simple words, a thorough analysis of the factors, both internal and external, that affect the organic positioning of a website. This is the first step, it is a diagnosis to determine a strategy that allows you to improve and even correct weak points.
This analysis seeks to determine which elements are susceptible to improvement. Obviously, there will always be something to correct, since the dynamics in the SERPs are constantly changing.
The parameters according to which Web content is qualified, and its visibility and positioning are defined, change. That is why it is important to keep your website always updated.
Technical SEO audits are the beginning of an exhaustive improvement process in SEO terms. It not only optimizes the positioning of Web pages, but also allows real updating of content, always keeping you at the forefront of competitiveness.
Learn what a Technical SEO Audit consists of
An SEO auditor is one who carries out the general diagnosis of a Web page. This diagnosis is designed to structurally and holistically analyze the web page, considering both its form and content in general.
An SEO auditor studies, first of all, the current organic traffic of the website, in this way the auditor knows which are the most visited pages and which are the least visited; the frequency and permanence of visits, among other relevant data. The data found in this first step of the audit is analyzed with the objective of determining what the peaks and falls that the website has had and why they occur.
The content must also be analyzed. A reasonable period of time is selected and they are classified according to the traffic they register. Thus, it is possible to know which pages or content is most important, which can be ignored and which should be reinforced.
The user experience is also analyzed. It is an important factor, since the success of a website will depend on the friendliness and how intuitive the resources available to the user are.
All diagnostic information is captured in a table planner for an SEO audit. Information arranged in this way makes it more accessible; Furthermore, it allows us to find relationships that would otherwise be less evident. Thus, a template for an SEO audit turns out to be the basis for designing an SEO strategy.
We are in a world whose pace is always accelerating. It is difficult to find something stable, and therefore adaptation to new situations and conditions is necessary. The Technical SEO Audit allows us to identify those points, elements or resources that are already “obsolete” and even counterproductive to the general health of our website.
More than important, the Technical SEO Audit is necessary. If we want our website, and ultimately our business, to survive in the digital world, we must adapt to changes in the way users search and the changing structure of SERPs.
We know that the world of SEO has many dimensions. It is not just about form and content. It is about its organization, its planning, its structuring. It is, in other words, a careful and jointly executed strategy on multiple fronts. At ROCO Agency we have Designers, Programmers, WEB Developers, SEO content writers and of course an SEO specialist, who offers everything from the SEO Audit diagnosis to content programming.
If you're still wondering, what is a Technical SEO Audit? Take a look at its benefits.
There are many digital tools to diagnose the general and current state of a website. Data, information, or simply certain results could well be obtained from them. However, when performing a Technical SEO audit, experience is key to converting such data into useful work tools.
To make this true data useful data, it is necessary to have technical knowledge and a specialized work team in the different fields of SEO action. At ROCO Agency, Previously known as Auladig, this change highlights our commitment to excellence and innovation, maintaining the quality of services that characterizes us; we offer you: the opportunity for you to know the status of your website: how it works, what resources it has, what elements can be improved.
In addition to offering you a complete Technical SEO Audit, you can count on us to correct any problems that may be evident in the Audit and enhance those elements that present good results.
An SEO audit is based on three pillars:
He Technical, which is responsible for tracking the website, its indexing and ranking in the SERPs; Basically, here you evaluate what the tracking budget is and what is the best way to optimize it. The pillar of Strategy and Content, which evaluates the relevance and relevance of the website's content. Finally, the one of Authority, which looks for ways to generate trust in users.
Enrique Torres Torres E02/11/2022Bueno el servicio y acompañamiento. Se viene desarrollando todo de acuerdo a las expectativas planteadas.
JESUS GALLEGO14/10/2022Súper servicio excelente experiencia con mi página web muy amigable 10 de 10
Gloria Cifuentes H10/10/2022Quienes trabajan allí, son personas muy profesionales y con una excelente calidez. Es una empresa muy seria y competente, me encanta trabajar con ellos, porque siento que se interesan en mi negocio como lo hago yo.
MediaCares S.A.S04/10/2022Muy buen servicio, soporte constante, cumplidos con los tiempos, desarrollaron una One page hermosa mediacares.com.co. Mil gracias!
Marcela Venegas28/09/2022Me encanto como quedo el ecommerce de mi marca, los super recomiendo
Santiago Zapata Ceballos18/06/2021Son una empresa muy organizada y cumple con los periodos de entrega de los productos
I am Valentina, a certified specialist in Technical SEO Audit. My team and I will work to diagnose your website, optimize its resources and increase its organic traffic.
