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Did you know that SEO is one of the most important disciplines of digital marketing? SEO is search engine optimization to improve the positioning of websites organically, that is, SEO positions your website in the first places in searches and thus makes it easier for it to appear when a person searches for your services in Furthermore, with these strategies, advertising is not paid for appearing in the top positions.
In this blog I will help you solve the question: Why isn't my website getting customers? We will start by learning about the SEO strategy: what SEO is, what it is for, how it works, why you should implement it in your marketing strategies and how it influences the traffic of your website.
At Auladig we help you with the Inbound Marketing of your company.
Let's start with the most basic, the definition of SEO (Search Engine Optimization) is the process of improving the visibility of a website in search engines like Google or Yahoo!, organically, that is, without paying for it.
There are two types of SEO practices: Black Hat SEO, seeks to improve the search engine positions of a website with practices that contradict search engine guidelines and their ethics and White Hat SEO, is the cleanest practice because it seeks to position the website using practices that comply with the ethics and guidelines of search engines.
SEO helps your website get a position in the first places in browsers, that is, when people search for a keyword that appears on your website or web page, it appears among the first result options that they find. throws the browser. For example, if you sell yellow Nike shoes and a person searches for yellow shoes, the idea is that your website is the first or, failing that, among the first to appear in response to what that person placed in the search engine.
The objective of SEO is to make your web page or website more visible and create a more organic flow on your website, so that the people who visit it are really interested in your content and products or services that you offer, so that the sales possibilities are higher.
You probably already have an idea of how it works after knowing what it is and what it is for.
SEO works through a series of requirements that browsers or search engines define to evaluate whether a website or web page has valuable content to place it in the first search sections.
Some of the requirements that search engines may request are: external and internal links, keywords, titles, meta-description, headings, semantic URLs, loading speed and user interaction. . Although this may change a little depending on the browser.
SEO as a Marketing strategy helps you build a solid foundation for your website because it will attract people who are really interested in your content and the products and services that your company offers. Furthermore, one of the advantages of organic positioning is stability. that it can have.
Traffic on websites has a strong relationship with the marketing you do to make it visible. SEO, being a Marketing strategy, works very well so that the flow of people who visit it increases. When positioning your website, SEO gives you better visibility and more opportunities to generate fluid traffic on your website by default. It is worth clarifying that a correct application of SEO is required for it to work properly with the keywords and all the requirements that it requires. browsers demand.
Finally we will talk about why your website does not get customers, there are several reasons, in this section we will focus on the lack of positioning strategies such as SEO.
Because you do not have an adequate SEO strategy for the target audience you want to attract, because you are not positioned among the first places in the search engine, because your content does not provide value, among many other reasons that you must begin to solve.
Strategies are very important as we have been talking about, however, you have to know how to create, manage and feed them, this can be complicated if you do not have a professional on the subject to help you, for that reason I recommend that you allow us to help you.
At AulaDig we help you with the Inbound Marketing of your business and position it through strategies that involve the creation of content, the search for keywords, among other things important for the emergence of a website.
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