Lead generation: 5 keys to finding clients on the internet

Lead generation: 5 keys to finding clients on the internet

Table of Contents

For this blog we bring lead generation 5 keys to finding clients on the internet. It has to do with attracting potential customers and people who are interested in your product or service who are likely to be a buyer of it.  


Having leads is one of the most important functions of a social media profile for any brand, as it will help collect data from people interested in your business.

What is the lead?

A Lead can be understood as any information collected about a potential customer. This could primarily be an email, a contact number, then you can acquire other details about the relevant audience such as age or occupation. 

Will all my Leads be clients?

Better target your audience  and provide them with relevant information,  helps himbring potential clients, but no all users who enter the sales funnel necessarily become customers. 

In fact, it's important to scan your prospect database so you can target as much sales information as possible to your ideal customer or buyer, and not to the person who isn't interested.

The various techniques must be taken into account to obtain a highly effective lead database, and understand that only approximately one percent of that database will become customers. 

One of the goals of every sales and marketing strategist and professional is to convert as many potential customers as possible, so they can increase sales. 

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1. Have good valuable content

Generally, in digital marketing, communication with potential clients is maintained through email, thanks to a good email marketing strategy.

Shared content must provide customers with useful and attractive information and services, leading them to purchase a different product or service. Valuable content should relate to buyers' problems, needs, and wants.

Once we have successfully obtained the leads, we must provide valuable content that justifies their decision to transfer the data. Therefore, it is important to provide high-quality content on the topic that interests future buyers and why they came here.

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2. Have a Smart Online structure

To increase the sales of your business, it is not enough to have a page, as this does not necessarily represent any usefulness. A company website should be an effective marketing tool to effectively promote your product or service.

Smart online structure is a set of tools that work to attract ideal customers and convert them into potential customers, followed by buying customers and loyal customers at the end.

To effectively promote your product or service, you need to create a smart online structure that attracts customers. For this I leave you some of the most important characteristics:

  1. Have a blog: Publishing valuable information will help your Leads solve their problems and direct them to buy your products/services.
  2. Analysis of web traffic. It gives you data to analyze what's happening on your site, fix errors, and improve what's working.
  3. Have social networks. They are effective at creating a community of followers for a brand, service or product and directing them to your website.
  4. Use advertising to generate traffic. It is very effective because you can get a very high rate of return on investment.

3. You must be patient, products do not work the same with the same formula

Not all types of online projects are the same, there are many factors to take into account. The strategy for converting leads into customers will not be the same as in an online computer store with 10,000 products where segmentation is more complex than cloud software, where the only objective of your prospects is to register or contract a plan. premium.

Therefore, it is necessary to align your sales strategy and follow the steps to implement the action plan according to the characteristics of your brand, product or service, the nature of the buyer persona and the call to action.

The higher the price of your product or service, the more value you should provide in your initial interactions with potential customers.

4. Generate incentives as marketing strategies

Create a sense of need, urgency and scarcity, for example: If you have a discount for a stipulated time, you can easily get instant sales because customers will know that the discount will end soon. 

Likewise, you should make the most of social networks, generating giveaways, raffles and advertising through people who create related content.

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5. Show testimonials for your products

Seeing testimonials from customers who have purchased your product or service believes that the more well-known the person who buys it is, the more positively it will affect your potential customers.

The purpose of customer testimonials and reviews, displayed on your company's website, is to help your potential customers decide whether to retain a service or purchase a product. The good thing is that these are real testimonials, as this will help build more trust in your potential clients.

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