
GEO and AEO KPIs: Metrics to measure visibility in AI responses and response engines
There is no single KPI for GEO or AEO: true performance is measured by combining viewability, quote quality, and conversion. In this article
In the digital age, online visibility is essential to the success of any local business. Google My Business is a powerful tool that allows you to stand out in local searches and one of the most effective ways to take advantage of it is through “Posts on Google My Business”. In this comprehensive guide, we'll show you how to create effective posts that attract more local customers and help you stand out in search results.
Google My Business posts are updates that you can share directly to your Google My Business listing. These updates allow businesses to display relevant information, events, special offers, and more in Google search results and Google Maps. They are a great way to keep your customers informed and attract the attention of new customers.
To access posts on Google My Business, sign in to your Google My Business account and select your business location. Next, go to the “Posts” section in the dashboard. From there, you can create and manage your posts.
Step by Step on How to Make a Publication on Google My Business
Start by selecting the type of post you want to create. You can choose from various types, such as events, offers, products and news. Each type of post has its own format and specific fields to fill out.
Fill out the text fields with relevant information from your post. Make sure the content is clear, concise and engaging. You can also add related images or videos to make your post more attractive.
If your post has a start and end date, be sure to set them in this step. This is useful for temporary promotions or specific events.
Before publishing, carefully review your post to ensure all information is accurate and formatted correctly. Then, click “Publish” to get your post online.
Posts on Google My Business allow you to keep your customers informed about events, promotions and news. This shows that your business is active and committed to its customers.
Google values up-to-date and relevant information. Posting regularly on Google My Business can improve your ranking in local search results.
With the Roco agency you can improve local positioning with specialized and periodical publications. Ready to take the next step and stand out in local searches? Our SEO and digital marketing experts can work with you to create an effective Google My Business strategy that attracts more local customers. Contact us today and take your business to the next level!
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