How to Create Posts in Google My Business: Your Complete Guide

Written by SEO Auladig
Complete guide

Industrial marketing strategies

Written by SEO Auladig
Complete guide on how to digitize your business

In the digital age, online visibility is essential to the success of any local business. Google My Business is a powerful tool that allows you to stand out in local searches and one of the most effective ways to take advantage of it is through “Posts on Google My Business”. In this comprehensive guide, we'll show you how to create effective posts that attract more local customers and help you stand out in search results.

Table of Contents

Publications on Google My Business

What are Publications in Google My Business?

Google My Business posts are updates that you can share directly to your Google My Business listing. These updates allow businesses to display relevant information, events, special offers, and more in Google search results and Google Maps. They are a great way to keep your customers informed and attract the attention of new customers.

Access to Publications

To access posts on Google My Business, sign in to your Google My Business account and select your business location. Next, go to the “Posts” section in the dashboard. From there, you can create and manage your posts.

Step by Step on How to Make a Publication on Google My Business

Step 1: Select the Post Type

Start by selecting the type of post you want to create. You can choose from various types, such as events, offers, products and news. Each type of post has its own format and specific fields to fill out.

Step 2: Add Content and Multimedia

Fill out the text fields with relevant information from your post. Make sure the content is clear, concise and engaging. You can also add related images or videos to make your post more attractive.

Step 3: Set an Expiration Date

If your post has a start and end date, be sure to set them in this step. This is useful for temporary promotions or specific events.

Step 4: Review and Publish

Before publishing, carefully review your post to ensure all information is accurate and formatted correctly. Then, click “Publish” to get your post online.

Importance of Periodical Publications

Keep your Clients Informed

Posts on Google My Business allow you to keep your customers informed about events, promotions and news. This shows that your business is active and committed to its customers.

Improve your Local Positioning

Google values up-to-date and relevant information. Posting regularly on Google My Business can improve your ranking in local search results.

Roco Agency

With the Roco agency you can improve local positioning with specialized and periodical publications.  Ready to take the next step and stand out in local searches? Our SEO and digital marketing experts can work with you to create an effective Google My Business strategy that attracts more local customers. Contact us today and take your business to the next level!


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