Last updated: April 2025
1. IDENTIFICATION OF THE DATA CONTROLLER
- Company name: AULADIG SAS
- Trade name: Agencia Roco
- Contact email: auxiliaradmin@agenciaroco.com
- Contact phone number: +57 319 6592501
- Website: https://agenciaroco.com
- Physical address: Not applicable (attention 100% digital)
2. INFORMATION WE COLLECT
Roco Agency may collect and process the following personal data:
- Name and surname
- Phone number
- IP address
- Approximate geographical location
- Browsing information (pages visited, time spent, clicks)
- Cookies and similar technologies
This information may be collected through contact forms, online chat, analytics tools (Google Analytics), advertising platforms (Google Ads), and Zoho CRM.
3. PURPOSES OF DATA PROCESSING
The personal data collected is used for the following purposes:
- Respond to queries and requests made through the website
- Provide information about products and services
- Execute contracts and provide contracted services
- Send commercial or promotional communications (with prior consent)
- Manage business relationships through Zoho CRM
- Analyze browsing behavior to optimize user experience
- Ensure website security and prevent misuse
4. LEGAL BASIS FOR DATA PROCESSING
In accordance with Law 1581 of 2012 and the GDPR (where applicable), Agencia Roco bases its data processing on the following legal bases:
- Consent of the owner
- Execution of a contract (clients who contract services)
- Legitimate interest, such as website improvement or computer security
- Compliance with legal obligations, such as billing and attention to authorities
5. USE OF COOKIES
The site uses its own and third-party cookies to:
- Analyze visitor behavior (Google Analytics)
- Optimize website performance
- Measuring the success of our advertising strategies (Google Ads)
Users can accept or reject the use of cookies when entering the site. They can also delete them from their browser settings.
6. INTERNATIONAL DATA TRANSFER
Some data may be stored or processed outside of Colombia, through cloud services provided by:
- Zoho Corporation (USA, India, Europe)
- Google LLC (Google Analytics, Google Ads)
These transfers are carried out with adequate guarantees in accordance with international regulations and the contractual conditions established by each provider.
7. DATA SHARING WITH THIRD PARTIES
Roco Agency does not sell, rent, or transfer personal information to third parties, except in the following cases:
- Technology providers that enable our services (e.g. Zoho)
- Legal requirements issued by competent authorities
8. DATA STORAGE AND SECURITY
Personal data will be retained for the time necessary to fulfill the purposes described and in accordance with current legal obligations.
Technical and administrative security measures are implemented, such as:
- Data encryption
- Access control
- Activity monitoring
- Secure backups and constant updates
9. RIGHTS OF THE DATA HOLDER
Holders may exercise the following rights:
- Access, rectification, cancellation or opposition to processing (ARCO rights)
- Revoke the consent granted
- Request the deletion of your data
- Be informed about the use given to your data
To exercise them, you must write to the following email: auxiliaradmin@agenciaroco.com
10. LINKS TO THIRD PARTY SITES
The site may contain links to third-party websites. Agencia Roco is not responsible for their content or privacy policies. It is recommended that you review them before providing personal information.
11. CHANGES IN THE PRIVACY POLICY
Agencia Roco reserves the right to modify this Policy at any time. Any substantial changes will be announced through the website. We recommend checking this page periodically.
12. CONTACT
For questions or requests related to your personal data, you can contact us at:
- Mail: auxiliaradmin@agenciaroco.com
- Telephone: +57 304 5616500 / +57 319 6592501
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