Types of Web Pages

In today's digital world, having an online presence is essential for any brand or business. However, before building your website, it's important to understand the different types of websites available and which one best suits your business or informational goals.

But before we begin, let's clarify an important point:
The term "web page" is commonly misused in some Spanish-speaking countries. In reality, a web page is a part of a website. For example:

• Website: https://agenciaroco.com
• Website (within the site): https://agenciaroco.com/conocenos/

Despite this, we will use the term "website" throughout this article for SEO and general understanding purposes.

What Types of Websites Exist?

Below, we present a practical classification of the most common types of websites, along with real-life examples and recommendations for choosing the most appropriate one for your needs.

1. Commercial Web Pages

These are websites designed specifically to sell products or services. Within this category, there are two main types:

Virtual Stores (E-commerce)

These pages allow online transactions through shopping carts, payment gateways, and product catalogs. They are ideal for B2C (business-to-consumer) businesses.
Example: https://rainforest.com.co

They require SEO strategies, professional design, and a good user experience to increase conversion.

Landing Pages

Designed for specific customer acquisition campaigns, these pages have a specific objective: conversion. They are used in Google Ads, email marketing, or social media campaigns, and typically focus on forms or calls to action.
Example: https://agenciaroco.com/sitios-web/

2. Business Websites

This is one of the most common types of business websites. Its main function is to inform visitors about the organization: who they are, what they do, how they work, and how they can be contacted.

They can also include sections such as a blog, portfolio, testimonials, and more. They are positioned through SEO and are an excellent tool for branding and building trust.
Example: https://www.aeromaquinados.com

Recommended for companies seeking visibility, professionalism, and brand positioning.

3. Informative Web Pages

This group includes blogs, forums, and digital media whose primary mission is to provide useful and valuable information. This group includes:

Blogs

These are written content spaces, managed by a brand or individual, where articles are published that answer frequently asked questions or topics of interest. They help with SEO positioning and are a key tool in content marketing strategies.
Example: https://www.aeromaquinados.com/blog/

Forums

They allow interaction between multiple users, who share knowledge, experiences, or opinions. They are ideal for online communities and collective knowledge-building projects.

Both formats increase web traffic, brand authority, and time spent on the site.

Types of Web Page Styles

In addition to their functionality, web page styles can also be classified according to their visual structure and browsing experience:

• One Page: All information is on a single page that can be scrolled through. Ideal for campaigns or personal brands.
• Multipage: Separate sections (Home, About Us, Services, Contact). Recommended for growing businesses and companies.
• Interactive: Includes animations, microinteractions, and dynamic navigation. Used to highlight user experience.

The style should fit your target audience, content type, and business purpose.

What Type of Website Does Your Business Need?

The right choice will depend on your goals:

Define Your Website Type with an Expert

Now that you know the most common types of websites, it's important to make a strategic decision. Each type has specific advantages and can be adapted to different stages of your business.

Before starting a web project, we recommend consulting with an expert team who can guide you based on your goals. At Agencia Roco, we create websites tailored to your needs. Learn about our services and transform your digital presence with a site designed to convert.