What is technical SEO and how can it help your eCommerce?

When creating an e-commerce, considerable time is generally dedicated to the visual section: the more attractive the online store is for the user, the greater the possibility of conversion there will be. Or, at least, that's what design logic tells us.

However, trying to create a site that is visually attractive is only part of what it encompasses, since it will also be necessary to have a Online store technically sound. In short: more strategies are needed to make it possible. One of them is technical SEO, which is one of the most critical components that every eCommerce requires.

Technical SEO can be a great way for your online store to gain an advantage over your competitors. If your site has a solid foundation, that is, with good technical SEO, the possibilities for positioning it will multiply. There are many ways you can help grow your business thanks to technical SEO. If you want to find out what they are, continue reading.

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At AulaDig we are experts in the Technical SEO optimization and configuration of any type of website. If you want to know more about this service, request personalized advice.

What is Technical SEO?

Technical SEO refers to the optimization of your website to help search engines crawl and index you in an optimal way. That is, the better crawlers understand what your site is about, the better it will rank organically. Search engines are becoming smarter and, although they have great ability to crawl, index and understand content, they are still far from reaching their full potential. 

Thus, technical SEO is essential when creating your online store so that the search engine algorithms position it at the top of the results.  

This set of techniques will ensure that your eCommerce can be crawled and indexed, has a solid structure, offers a positive user experience, has a fast loading time, has a clean design and is optimized for mobile.

Importance of technical SEO for eCommerce

You could say that technical SEO is important for any website. However, because eCommerce sites have many pages, this causes performance and impact to create more margins of error.

Likewise, when an e-commerce site is well optimized, it can be position much better, showing more products and offering a more seamless shopping experience. Thanks to this, more sales will be generated.

By implementing this strategy from the beginning, you can be sure that your website will be built with solid foundations in terms of speed, navigability and responsiveness.

If you want to know what points to improve in your online store with respect to technical SEO, you must carry out a audit. In this sense, it is important that you take into account the following aspects:

  • Create an SSL certificate, that is, a layer of protection to make your eCommerce secure. This is extremely important to prevent your website from being attacked, as it will protect sensitive information (personal or payment data).
  • Test the loading speed of your page, since if it is very high, users will most likely abandon your online store.
  • Check if the pages on your website are accessible and easy to navigate. Or, what is the same, check if they can be traced by the bots. To do this, it is necessary that you use pagination, robots.txt., that you establish the structure of the URLS, that you have an XML map or that you have an appropriate web architecture.

Benefits of technical SEO for an eCommerce

There are many benefits that technical SEO has for e-commerce sites. Beyond generating organic traffic, technical SEO will help your business in the following aspects:

  • Increase visibility and brand recognition.
  • Improves user experience.
  • Boost conversions.
  • Attract traffic during the stages of the marketing funnel.
  • Generates long-term traffic.
  • Attract backlinks.
  • Support paid ads.
  • Generates confidence in companies and clients.

How does technical SEO help your eCommerce?

what is technical seo

One of the strategies to generate organic traffic is through SEO. Many consumers use Google and other search engines to find certain products they need. Therefore, your website must be positioned in the first places for your target audience.

This is where technical SEO will make a difference and help your eCommerce store, as search engines generate much more traffic to the site than social media. Technical SEO It will help you generate more traffic for some months, and even years.

Help your business rank at the top of search engines

Generally, eCommerce businesses come to face a certain number of unique challenges when it comes to SEO. However, they are extremely interesting to optimize. These websites have great freedom to play with their navigation, create attractive content and optimize their product pages, offering a better experience to current and potential customers.

Now that you have come this far, we must conclude that the factors of technical SEO are going to affect different types of functionality of a website, mainly those that are focused on providing a better user experience and those that are done in a more technical way. 

This, in the first instance, contributes or affects the search results that are generated on Google. So get to work and use technical SEO to have a better eCommerce!


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