Digital experiences: decisive for business growth

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“In 2019, for the fourth consecutive year, the number of companies created in Colombia increased. According to statistics from the Colombian Confederation of Chambers of Commerce (Confecámaras), 309,463 productive units were established, with an increase of 2.1% compared to 2018, when 303,027 were created.” Bancolombia

Every year a large number of companies are created that enter to compete in the market, for this reason you have to look for strategies that make you stand out. A very important point is to have your company on the Internet, people browse all the time and there it can be the best channel to make your company stand out.

Digital experiences are those that allow the company to offer something more than the digitalization of paper, that is, creating an experience beyond the posters or information that is or was given to customers by physical means. .

In this blog I will tell you a little about business growth and the importance of being found on the internet, then we will begin by defining what business growth is, how it is achieved, 5 business growth strategies and finally we will look at the edigital experiences.

At Auladig we help you digitize your company.

What is business growth?

Business growth is the changes that a company experiences in favor of development that is evident in the increase in its profitability and with this the place it will occupy in the market, that is, the stability it has in the market.

The principle of creating a company is to solve a need present in the market and over time through innovation to grow and sustain itself there.

How is business growth achieved?

When a company grows it is usually because it enters a larger stage, which demands more on it. In this case, investment is the most important factor because the company must have the money to meet the demand that the scenario requires, so you must invest in products, personnel and machinery that helps you increase the production that generates the demand.

Business growth is achieved by investing in improving your company, that is, training staff, renewing machines, hiring agencies to help you with the digitalization of your business or opening more branches that allow you to increase your sales.

5 Strategies for business growth.

Business growth does not happen overnight, you must work for it, so here I present 5 strategies that will help you achieve the growth you want.

1. Design your business model.

When you think about your business model, you must keep in mind that it must be adjusted as your business grows, that is, it must work in the city where you created your business and in other places.

Another thing that is very important in the business model is its digitalization, this will allow you to gain greater visibility in other places before expanding physically and gives you the opportunity to make your company international.

In the business model, your presence and knowledge are important, so as not to lose business opportunities, and also so that employees do not feel alone.

2. Focus on the need you are going to solve

As we mentioned at the beginning, the objective of a company is to solve a need that arises in the market. For this, online market strategies that allow you to analyze the audience you are going to address are very useful.

This should be your focus point, you should strengthen yourself from there, try to ensure that the problem you are going to solve is focused on large masses. This will allow your business to scale and be located in the market. 

One of the most organized ways to focus on the need you are going to solve is through digital strategies. They allow you to focus on your audience and help you grow in search engines to improve your visibility.

3. Integrate into large supply chains

This is an option if you are not thinking of being a store open to the public, this strategy is for you to be a supplier to other stores, that is, you manufacture products and sell them to large intermediaries, their growth will be evident in yours as well.

For example, if you are in the food industry you can be a supplier to stores like D1 or Justo and well, this implies constant work since these types of companies expand rapidly.

4. Have a good work team

Having a high-performance work team will allow you to hold meetings where ideas for innovation and business expansion will be formed. It is very important that they have experience in areas such as internationalization, digitalization or expansion of the company.

If the team does not have this experience, it is good that at least the board leader has experience and knows how to manage groups so that he can direct them and they can all progress together.

5. Innovation.

Innovation is the most important element of a company, because with it you will remain in the market and you will be able to grow in it.

This factor must always be present in the meetings you have with the board, they must become part of the company, all members have to be thinking about what the next step for growth will be. Customers play a fundamental part in studying what the market wants.

When you innovate with your company's product, the best way to show it or launch it to the public is through digital strategies. They will allow you to reach more people and increase the chances of getting more customers, plus you will be able to make yourself known on the internet and increase your visibility in search engines. 

Digital experiences

Digital experiences are driven by the needs of customers, they seek satisfaction of needs and this is a fundamental point for them to be interested in your website.

You must think of digital experiences as an important addition, that is, something that paper cannot provide. The customer must feel comfortable on your website, they must feel that you have put yourself in their shoes and the page they are visiting is tailored to them.

The creation of digital experiences has characteristics that you cannot ignore, digital strategies and planning, user-centered design, high-level web development and hosting, maintenance and support, these will help you create a more efficient digital experience.

In conclusion, business growth will allow you to stay in the market and become stronger day by day, which is why it is very important that you are focused all the time and follow its steps carefully. You should also not forget that the digital experience is very important for customer satisfaction.

The digitalization of your business is essential for business growth since it is the new medium by which most people move today. At Auladig we can help you with the Inbound Marketing of your business, so that you gain good positioning in search engines.


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