Google Ads Specialist

Put your business in front of customers who are already searching for what you offer. We create, manage, and optimize Google Ads campaigns to turn visits into real leads and sales.

GOOGLE ADS CONSULTING

What does a Google Ads specialist do?

Account audit and tracking

Campaign strategy and structure

Ads and landing pages designed to convert

Ongoing optimization and reporting

PROFESSIONAL GOOGLE ADS AUDIT

Why hire a Google Ads specialist?

Hiring a Google Ads consultant allows you to stop “guessing” with paid advertising and turn your investment into a stable acquisition channel. With a well-executed strategy, you can identify what is limiting your results, eliminate wasted spend, and prioritize high-impact actions to scale with control.

At ROCO, we combine Google Ads consulting with hands-on implementation: we structure campaigns, ads, and targeting, configure proper tracking, and continuously optimize performance based on your business model (leads, e-commerce, or B2B sales).

Want to know what’s holding back your campaigns? Schedule a Google Ads consultation.

Google ads expert

What does a Google Ads specialist do?

Once we get started, a Google Ads campaign specialist focuses on organizing the strategy, ensuring reliable tracking, and optimizing performance so your investment translates into real results (leads or sales). This support can be provided as Google Ads consulting or full account management, depending on your needs.

Google Ads account diagnosis

We review account structure, active campaigns, search terms, change history, and conversion setup. As Google Ads consultants, we identify budget leaks (irrelevant traffic, poorly used match types, uncontrolled audiences) and quick wins to improve performance.

Goal definition, KPIs, and measurement

We define what “success” means for your business (leads, calls, purchases, forms, WhatsApp, etc.) and set up conversions to make data-driven decisions. This is a critical part of Google Ads consulting: without reliable tracking, there is no real optimization.

Campaign structure and targeting (Search / Display / Shopping)

We design a clear, intent-based structure (brand, services, categories, generic, remarketing), with naming conventions and grouping that make scaling easier. Here we work as SEM specialists: order, control, and the ability to iterate quickly.

Keywords, ads, and assets that convert

We research keywords, define match types and negatives, and improve ads and extensions. We align messaging with landing pages to increase conversion rates and attract users with real intent.

Continuous optimization + reporting and 30–90 day plan

We optimize on an ongoing basis (bids, budgets, audiences, creatives, search terms) and deliver actionable reports with a prioritized 30–90 day roadmap. Our Google Ads expert approach focuses on sustained improvement, not isolated tweaks.

What does a Google Ads consultancy include?

A Google Ads consultant analyzes your account, defines a strategy, and executes it to improve results with reliable measurement. At ROCO, we work as Google Ads specialists with a performance-driven approach: attracting qualified traffic, generating leads or sales, and optimizing ad spend based on your business model.

Diagnosis and priorities

We identify what is holding back your campaigns and which adjustments will deliver the greatest immediate impact.

Conversion tracking

We set up and validate conversions to optimize using accurate, trustworthy data.

Keywords and audiences

We define search opportunities and audiences to attract users with real intent.

Creatives that convert

We test messaging and assets by intent to increase clicks and results.

Campaign optimization

We improve structure, ads, and extensions to increase quality scores and conversions.

Reporting and continuous improvement

We measure, refine, and report performance using actionable metrics and clear next steps.

Google Ads Specialist

Google Ads Consulting Use Cases

Our Google Ads consulting adapts to your business model. These are common scenarios where a Google Ads specialist delivers fast and measurable impact.

Google Ads specialist for small businesses: we prioritize quick wins and build a structured plan to grow with controlled investment.
Google Ads consultant for e-commerce: we optimize Shopping/Search, audiences, and ROAS to increase sales and improve profitability.
Lead generation (services): we improve keywords, ads, and landing pages to increase lead quality and reduce CPL/CPA.
Local businesses and high-intent searches: we fine-tune targeting, locations, and extensions to capture nearby searches ready to buy.

When do you see results with a Google Ads specialist?

Results depend on your starting point (account history, competition, budget, and tracking). In general, initial cleanups and adjustments deliver improvements within the first 1–2 weeks; performance stabilizes with optimization between weeks 3–6; and from weeks 6–12 onward, profitability (CPL/CPA/ROAS) is typically consolidated with a more mature strategy.

Google Ads for International Clients

Do you operate abroad?

If your business sells outside Colombia or wants to scale into new countries, a Google Ads consultant adapts your strategy to each market—language, search intent, competition, and cost per click. At ROCO, we work with international clients as a Google Ads consultant, helping them grow without losing control of budget or measurement.

Multi-country strategy

We define target countries, market-specific offers, and intent-based campaign structures.

Targeting and setup

We adjust locations, language, currency, and schedules to invest where it truly makes sense.

Localized messaging

We adapt ads and landing pages to convert in each region, avoiding generic copy.

Measurement and optimization

We report performance by country and prioritize actions based on impact, CPL/CPA, and ROAS.

Google Ads Consultant

Juan Camilo Monje

Hello!

My name is Juan Camilo. I am an engineer, and together with my two partners I had the opportunity to build an SEO and SEM agency that has helped many companies around the world strengthen their digital presence. I specialize specifically in optimizing Google Ads campaigns (Search, Display, and Shopping). SEO and SEM agency that has helped many companies around the world to position themselves digitally. Particularly I have specialized in optimizing campaigns in the Google ADS (Search, Display and Shopping) network.

I currently have more than five years of experience as a Google Ads specialist, working with companies across Colombia, Latin America, the United States, and several European countries. Throughout these years, I have focused on helping businesses and brands of all types achieve—and exceed—their commercial objectives.

Let me be your right-hand partner on this digital journey.

Google Ads Specialist

Work team

At ROCO Agency, we have a team of Google Ads specialists focused on performance and measurable results. We combine strategy, execution, and continuous optimization to attract qualified traffic, generate leads, and increase sales while protecting the profitability of your investment. We work with a clear methodology that integrates targeting, ad creativity, and real measurement (conversions and analytics) to make data-driven decisions. Each team member contributes expertise to scale campaigns sustainably and support you with ongoing monitoring and actionable recommendations.

Katherine Castro

Paid Media Manager

Hello, my name is Katherine Castro. I have over two years of experience in the Google Ads field. During this time, I have trained directly with Google through Skillshop, earning multiple Google Ads certifications. This has allowed me to develop campaigns that accurately adapt to our clients’ needs and help them achieve significant growth in their markets.

Responsibilities within the company

As the Google Ads team lead, my responsibilities include:

Sofía Mejía

Google Ads Specialist

Hello, I’m Sofía Mejía, a professional in Marketing and Business Development with five years of experience in digital marketing. I am passionate about understanding how brands connect with people and being part of the processes that make that connection possible in digital environments. I have two years of experience as a Google Ads Analyst, designing and executing strategies to improve visibility and generate measurable results. My focus is on optimizing campaigns, analyzing data, and turning metrics into growth opportunities.
Responsibilities within the agency

Campaign structuring and optimization

Keyword research and audience targeting

Ad copywriting and testing (copy, assets, extensions)

Implementation and control of tracking (conversions, tags, events)

KPI-based reporting and optimization (CPA, ROAS, conversion rate)

Leidy Viviana Fernandez

Google Ads Specialist

Hello, my name is Leidy Viviana Fernandez, and I am a Google Ads Specialist. I focus on planning, executing, and optimizing performance-driven campaigns, increasing brand visibility and turning ad investment into leads, sales, and measurable growth. I work with keyword research, targeting, account structuring, ad optimization, and performance analysis to improve KPIs such as CPA, ROAS, and conversion rate. I am characterized by an analytical, well-organized approach, with clear actions to scale campaigns efficiently.
Responsibilities within the company

Planning and execution of performance-driven campaigns

Keyword research and definition of strategic targeting

Account and ad structuring and optimization

Performance analysis and KPI optimization (CPA, ROAS, conversion rate)

Identification of opportunities and improvement proposals to scale campaigns

Success Stories

international Google Ads

With 1170 USD in August 2024, we achieved 29,500 USD in sales.

international Google Ads

We managed to increase the volume of conversions by optimizing the system.

international Google Ads

In less than a year, we lowered costs and increased monthly contacts 10-fold.

CONSULTING & PERFORMANCE EXPERIENCE

Agency experience

At ROCO Agency, we lead digital growth projects in Colombia and for companies scaling into international markets. Our approach combines strategy, execution, and continuous monitoring to turn marketing efforts into measurable results.
Although our primary focus is Google Ads, we work on the full ecosystem that makes it profitable: tracking and analytics, conversion optimization, supporting SEO, and landing page improvements. This allows us to avoid “isolated” campaigns and build a sustainable acquisition system.

Strategic consulting

Google Ads management

Tracking and analytics

Continuous optimization

Google ads experts

Approaches and certifications

We are a company that is made up of certified experts in the use and correct implementation of the tools provided by Google ADS. We offer advice and consultancy to companies, businesses and entrepreneurs who wish to increase their sales. If you want to know more about our products you can click the following button.

Contact us

Google Ads App Campaigns

Google Ads measurement

Shopping Ads

Google Ads Display

Google Ads Search Campaigns

Fulfilled projects

+ 400

Presence in countries

+ 5

Digital Advertising Agency in Colombia

ROCO Agency

At ROCO Agency, we are a digital marketing and advertising agency focused on measurable growth. We design high-impact strategies that combine data analysis, creativity, and strategic execution to drive real results at every stage of the funnel.
Our team is made up of specialists in SEO, SEM, design, web development, and content marketing, continuously staying up to date with new trends, technologies, and algorithm changes. This allows us to sustain performance over time and make data-driven decisions rather than assumptions.
Each project is built to fit your needs: we integrate technology and creativity to maximize visibility, positioning, and conversion. With experience across more than 10 countries and over 600 projects, we help brands consolidate and scale in the digital landscape.
Ready to take your business to the next level and stand out in the digital world?

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Some of our customers

What do our customers say?

Do you still have doubts?

+57 319 6592501

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Frequently Asked Questions

What does a SEM specialist consultancy involve?

Una consultoría con un especialista en SEM A consultancy with a SEM specialist evaluates your account, defines objectives and KPIs (CPL/CPA/ROAS), reviews conversion tracking, and builds an optimization plan. The result is an actionable roadmap to improve performance, reduce waste, and scale with control.

Why hire a Google Ads specialist?

Because Google Ads requires structure, accurate measurement, and continuous optimization. A Google Ads specialist prioritizes high-impact actions (keywords, bids, ads, audiences, and budget) to improve results and protect your investment.

When do you see results with a Google Ads specialist?

It depends on your starting point (history, competition, budget, and tracking). In general, improvements appear within 1–2 weeks from initial adjustments; performance stabilizes between weeks 3–6; and profitability (CPL/CPA/ROAS) is typically consolidated within 6–12 weeks with ongoing optimization.

Is a Google Ads specialist for small businesses worth it?

Yes—especially if you need to avoid wasted spend and achieve results faster. A Google Ads specialist for small businesses usually focuses on quick wins, intent-based campaigns, local targeting (when applicable), and a 30–90 day plan to stabilize the channel.

Google Ads consultant for e-commerce: what should be optimized first?

First: tracking (purchases and revenue), structure (Shopping/Search), product feed (if applicable), search terms, and profitability by product/category. A Google Ads consultant for e-commerce prioritizes ROAS and margin, adjusting audiences, creatives, and budget based on performance.

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I'm Valentina, a certified Google ADS specialist. My team and I are ready to help you position your company at the top of search engines.

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