What is content marketing

content marketing

Did you know thatOne of the first references to content marketing is during the First World War, it was used by the English to enlist more people in the army.

Digital marketing has changed the way of advertising, content marketing is one of the fundamental strategies today.

Table of Contents

What is Marketing?

The traditional definition of marketing has evolved according to the tools that have been given to us as well as the needs and demands of the market.

Initially, marketing were the strategies used to market a product, although in essence it still has the same intention, selling, is no longer so simple, the market is more demanding and competitive.

Marketing is essential in any commercial project, especially in these times where competitiveness in all sectors is so strong, in all markets we have many options to choose from.

History of Marketing

Marketing as a strategy to promote products and services began in the 19th century, at least professionally.

Billboards began to be created throughout Europe to promote various products that began to be mass produced thanks to industrial development.

Marketing has not only been used on a commercial level, it has been used in politics and also in war, among others. One of the first examples of what content marketing is was seen at the beginning of the last century.

During the First World War, the English created and developed advertising campaigns to not only attract young people to enlist in the army, but also to create that nationalism so necessary at that time.

Information brochures about the war were created and disseminated among the civilian population and the army, which aroused anxiety, emotions and feelings within the men of the time. 

Many of these same techniques were used by Hitler and the Germans years later to grow their forces before and during World War II. As we see, marketing in the wrong hands can be dangerous.

Traditional marketing through radio and television had little to no content marketing, it is difficult to create specific content when you target such a broad spectrum of the population.

With the advent of the internet and email, content marketing has evolved to a level never before achieved. 

Traditional campaigns focus on the product and its benefits, this is a thing of the past, now the customer is the protagonist.

Today's marketing focuses on the customer and their needs, we must even create those needs if they do not have them or do not know them. How many things have you bought that you did not need or even never used? 

Marketing has specialized in many areas, email marketing or email, branding or brand recognition, and of course content marketing, among others. Let's see a little what the latter is about.

Content marketing? What is it?

Generating and delivering value to customers is a rule that no marketer can ignore, as we mentioned before, new marketing focuses on the customer and not the product.

Content Marketing is the creation and delivery of valuable content through different media, it allows us to attract our potential clients instead of chasing them.

It's not just about writing, if you do it like this you are destined for failure or at least your content marketing is. There are steps we must follow during content creation.

We should not only write about what we want to promote, we should write about what the client is interested in, what they search for on networks or platforms like Google or Yahoo.

We must carry out studies that allow us to determine what people's interests are when looking for information about what we want to promote, that is, the way in which this information is sought.

This will allow us to create strategies and content that arouse interest in the user and allow us to take them from their search interests to the product or service that we want to promote.

Content marketing is one of the strategies that allows us to achieve organic positioning in search engines.

Advantages of content marketing

Low budget marketing

Content Marketing has allowed us to specifically reach the right customers for our product or our niche. We no longer have to advertise to everyone.

This allows current campaigns to not require million-dollar budgets to be carried out.

In fact, Content Marketing basically only requires payment from the content creator as an investment.

Independence from distribution

Content marketing allows you to use your own tools for distribution, your website, your social networks, platforms such as WhatsApp and Telegram, email marketing, among others.

All of these work together to enhance the delivery of the content you create, but in the end the most important thing for the success of content marketing will be its quality and value.


It helps you strengthen the positioning of your brand in the long term, since the content created, if it is good, will reach more and more users, which will generate more potential clients.

When you create valuable content, over time the posts you make on your blog will be shown more and more by search engines.

You will only be able to take full advantage of this advantage if you publish the content on your website or blog, since only the most current content is shown on social networks.

Traffic and Brand Positioning 

If your content is quality, content marketing allows you to be known and have greater credibility, or maybe we all don't know brands like Quora or Wikipedia, and this is due to the quality of the content that we can find in them.

And what good is this for you? By far, if you and a competitor offer the same product at similar prices, the customer will surely choose the brand they know best, that brand should always be yours.

How to Generate Content Marketing

Content marketing generation must be done correctly, as we already said before, it is not writing for the sake of writing, at least not if you want to obtain good results.

The first thing you should do is conduct a word study on the product, service or topic on which you want to generate traffic.

Once you have the words that the audience you want to reach most uses when searching on Google or Bing, you must document yourself and create content that contains these words.

The content must be of quality, otherwise you will not obtain the expected results, which is why it must always be done by professionals.

Content marketing can be delivered in many ways, users have different preferences so we should try to create content in various formats.

The most popular content for content marketing delivery is through a blog on the website where we want to generate traffic.

The other most used ways to get content to users is through the delivery of small guides, infographics and even videos or podcasts, email marketing, among others.

It all depends on the audience you want to reach and their behavior in the digital world.

If you still have questions about Content Marketing and want to boost your business using this tool, contact us, no matter your size, we will do it.

Picture of José Di Campo
Jose Di Campo
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