4 Pillars that you should take into account to get the most out of your electronic store

Pillars that you should take into account to get the most out of your electronic store

In order to maintain an online store and get the most out of it, you need to work very hard to attract customers and offer buyers effective services, which allow convert them into regular customers and usual.

However, achieving success with an online store is not that easy, but if you use the right strategies, along with great preparation, it can be made possible. If you are looking for ways to stand out from the competition, be more profitable and create a solid customer base, then you have four essential pillars that will help you. Pay attention!

Table of Contents

Below we give you the list of the pillars that you should take into account to get the most out of your electronic store.

1. Have a solid digital marketing plan

Having a solid marketing plan is essential for any online store, since without it your target audience would not be reached and sales would not be achieved. Your marketing plan should be made up of strategies that attract new clients and retain to existing customers.
You need to think about all the ways you could market online, whether with SEO strategies, paid advertising, social networks, Google myBusiness or others. You should research which one works best for the type of services or goods you offer in your store.

2. Effective customer service

Generally, visitors should have answer options to provide solutions to their queries without much difficulty on the same web page. If they need to contact your customer service team, they should offer fast and effective responses

One of the biggest concerns of online store buyers is not being able to see their purchase information, track their orders, or return their order if it was not what they expected. Therefore, it is essential to make it easier for the customer to search and track their orders on your website. 

Additionally, when it comes to FAQs, creating content libraries as a knowledge base can be very helpful. A knowledge base is simply a set of help articles that guide customers through common problems that your customers encounter. 

On the other hand, live chats and chatbots are also another phenomenal communication strategy for online stores. 

A great tip is to install a multichannel communication platform on Shopify or on the platform with which you manage your online store. This will allow you to manage the messages you receive from your clients in one place, so you can offer high-quality help and attention. 

3. Presence on social networks and use of email

If you want to be successful in the modern world, social media is everything, especially when it comes to an online store. Therefore, you will have to create accounts for your business on the different social networks and make sure keep your profiles updated. Thanks to this, you will be able to stay connected with your target audience and increase traffic to your website. 

On the other hand, another way to reach your target audience is through email. To do this, you must ensure that all your emails are properly branded, as well as manage your mailing list and track the results returned from your campaigns.

4. Reward customer loyalty

Customer loyalty and retention are the surest ways to keep your business running for years to come and, in turn, attract new traffic. Buyers who have had a good experience and are happy are more likely to transmit to others, through word of mouth, the experience they have had in your online store. 

Many business owners think that loyalty is not important, since it has nothing to do with the products they are selling. However, it is quite the opposite, which is why it should be seen as the basis of the other strategies of your business. 

When a shopper feels good in your store, they are unlikely to look for somewhere else to go. So the best you can do is reward that loyalty that they have with your company, through gifts, discount coupons or contests, among others.

Need help?

We know it may seem difficult to apply all of this. But you don't have to do it alone. At AulaDig we have a team of specialists willing to help you with everything you need. If you want to speak with one of our advisors, don't wait any longer and click on the button below. We are here to support you in the success of your project.

Picture of Juan Camilo Castrillón
Juan Camilo Castrillón

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