Online marketing is used more and more on the web because it allows you to generate a presence in which it is truly visible and leaves a lasting sensation in users. For this reason, companies resort to various strategies increasingly studied by professionals, where those visits we have from new users that do not end up in a purchase, we have the possibility of recovering them until the sale is achieved.
Did you know that between 2016 and 2020 the trend toward using mobile devices to access social networks went from 99,913 users at the end of 2016 to 225,896 users as of December 2020 in Latin America. And that half of the 406,182 minutes they spend per month on social networks, they do so browsing advertising from companies that use social networks as a visibility tool.
We have to accept that social networks are part of our daily lives. Every day people between 16 and 29 years old spend an average of 3 hours a day on social networks, and adults between 45 and 54 an average of 1 hour and 39 every day, where Facebook and Instagram lead the time spent on social networks . This is seen in the strengthening of the use of social networks in sales.