Enhance your tools

Written by Juan Camilo Castrillón
Take your company to the next level.

Industrial marketing strategies

Written by Juan Camilo Castrillón
Complete guide on how to digitize your business


In this second step, we will provide you with effective strategies to enhance your tools and maximize their online potential. The right choice of tools, such as social media, Google Ads, Google My Business, and an optimized website, can make the difference in your digital presence and expanding your audience.

Table of Contents

Maximize the tools you have on hand

It is advisable to start by carrying out an audit of the tools you already use in your company. Evaluate their effectiveness and how they contribute to achieving your established goals. Below, we'll present you with a checklist with examples of tools you might currently be using in your company.

Social networks: Make sure you are present on the most relevant social networks for your industry, such as Facebook, Instagram or Twitter, verifying your presence on each of them. Evaluate the quality and reach of your publications, as well as the interaction you generate with your followers. Identify what type of content generates the most interaction and engagement, and look for effective strategies to increase your presence and participation on social networks.

Google Analytics: Make sure you have Google Analytics configured correctly and that you are taking advantage of all its features. Analyze your website data, such as traffic, user behavior, and conversions. Use this information to understand your site's performance and make informed decisions about your marketing strategy.

Google Ads: Optimize Google Ads functions to the maximum to promote your products or services effectively. Perform a detailed analysis of your advertising campaigns, the keywords you are using, the segmentation strategies and the effectiveness of your ads. Identify opportunities for improvement and adjust your approach to achieve more successful results. Also, consider the possibility of having the support of a Google Ads specialist to maximize your results and obtain the best performance from your campaigns.

SEO for SMEs

Google My Business: Make sure you have an updated profile on Google My Business to increase your visibility in local search results. Constantly update your company information, including address, opening hours, phone number and relevant photographs. Additionally, encourage customer engagement through reviews to strengthen your online reputation.

Email marketing: Take advantage of an email marketing platform to manage your campaigns effectively. Evaluate important metrics like open rate, clicks, and conversions to measure the performance of your campaigns. Identify opportunities for improvement in the personalization of messages, the segmentation of your subscriber list and the automation of actions. Strengthen your email marketing strategy to establish effective communication with your audience.

These are just a few examples of the tools you could be using in your company. Remember that each tool has its own set of features and functionalities, so it is important to explore them in detail and make the most of their potential.

Are you ready to take your industrial business to the next level? 

Do not wait more! Contact us today and discover how our specialized industrial marketing services can boost your business and lead it to success. Together, we can achieve your goals and make your company stand out in the industry. We are waiting for you at Auladig!


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