To start, we need to know what a CRM is. A CRM (in English, Customer Relationship Management) is a customer relationship management system, aimed at managing 3 basic tasks: commercial management, marketing and customer service or after-sales service.
In this post, we will tell you what function technology plays in a CRM strategy and why it is a fundamental factor for this tool, since the evolution of technology is what facilitates and improves the customer experience every day as well as your internal management. .
CRMs are one of the most important tools for companies in the contemporary world. However, CRM itself is a powerful technology, its current evolution is deeply marked and driven by Artificial Intelligence. Are you looking to implement a CRM for your company? Click on the following button and have a consultation with our specialized team.
A CRM strategy is an action plan developed by the same CRM tool to automate the processes in which a potential customer becomes a paying customer. It is characterized by integrating a personalized interface so that the user experience is the best. possible
But Why is this type of management important?. The creation of a CRM strategy is extremely important because each functionality is linked to improving the internal processes of your company, and to a greater extent the sales processes.
Without it, it can be difficult to expand your sales process in an organized way. This in turn could affect the growth of your company and slow down your internal processes.
Thanks to this function, the relationship between the company and the customer is strengthened through the use of communication media, such as social networks. It also facilitates the possibility of negotiating and achieving loyalty with a CRM strategy.
Due to the existence of various technologies, today it is easier for customers to access the company that suits their needs.
The evolution of technology makes CRM have a reasonable cost. Thanks to the cloud support of a CRM, companies can derive their greatest expenses only from meeting customer needs and not from maintaining the tool.
In conclusion, we can highlight that current technology is extremely important for the very existence of a CRM because if there were no databases or online services, the process would be manual, that is, less flexible and would take more time. At the same time, the company would invest more money in managing its clients. If you want to know more about this tool you can visit the following posts:
Hubspot CRM vs Zoho CRM, Zoho CRM, Advantages and Disadvantages,
CRM implementation phases, Example implementation of CRM in a company.
At AulaDig we are experts in this tool and partners in one of the best-known CRM platforms on the market, called Zoho. Contact us for personalized and professional advice.
Do you want to continue receiving more information of interest?
Subscribe to our community and keep learning.
Articles that may interest you
Advantages of Using WordPress How to CMS
In an increasingly competitive digital world, choosing the right content management system (CMS) can make a big difference to your presence.
6 Benefits of a Website, Everything You Need to Know About Them
In an increasingly connected world, having an online presence is no longer an option, it's a necessity. One of the most
Semantic SEO: What It Is, How It Works, and Why It's Key
What people usually think about SEO, that it is something invariable, as it seems to be, is really not the case. Although Google's algorithms are based on the same principles, it has evolved over the years to better adapt to the behavior, thinking, needs and expectations of people on the internet.
This is why SEOs increasingly need to stay at the forefront and adapt to remain at the head of this highly competitive world for positioning on Google. One of the evolutions is semantic SEO. Experts say that very soon SEO will be 100% semantic. This is why I want to tell you what SEO writing is and what it consists of.
How does Email Marketing work?
Discover how email marketing works and boost your business with effective strategies and practices recommended by ROCO Agency.
What is artificial intelligence for? Uses and Benefits
Artificial intelligence (AI) has ceased to be a futuristic concept and has become an everyday reality that impacts multiple aspects of our lives. From
Master Digital Marketing: Keys to Boost Your Business
In the competitive world of digital marketing, there are concepts that we cannot afford to ignore. Knowing and understanding certain terms is not simply
Español de Colombia 
English